Associate Creative Director, Whatnot

Performance Marketing

$170-230k

+ Equity

Expert level
Los Angeles
New York
San Francisco Bay Area
Whatnot

Live stream platform & marketplace for collectibles

Job no longer available

Whatnot

Live stream platform & marketplace for collectibles

501-1000 employees

B2CMarketplaceToysSocialSocial MediaConsumer Goods

Job no longer available

$170-230k

+ Equity

Expert level
Los Angeles
New York
San Francisco Bay Area

501-1000 employees

B2CMarketplaceToysSocialSocial MediaConsumer Goods

Company mission

Whatnot missions is to enable anyone to turn their passion into a business and bring people together through commerce.

Role

Who you are

  • As our Associate Creative Director, Performance Marketing you should have 10+ years of experience in performance creative roles with an emphasis on paid social, plus:
  • 2-4+ years of experience in a lead role executing projects independently, including in-house experience at a multi-sided brand
  • Proven track record of leading creative development from concept to execution, clearly articulating strategies and concepts to creators, designers, copywriters, and video editors
  • Deep understanding of audience behavior, established and emerging digital marketing trends and tools, specifically paid and organic social, across all ad platforms
  • Skilled at interpreting performance data, leveraging analytics tools to refine creative strategies and enhance campaign effectiveness
  • Ability to set and achieve performance marketing goals, managing budgets and campaigns at scale, with the awareness to pivot and adapt as priorities shift
  • Experience reacting to cultural moments with timely, relevant social content that resonates
  • Thrives in a fast-paced environment, motivated by both creativity and results
  • Passion for exploring how brands can intersect with culture
  • Naturally curious and proactive, with a growth mindset and a high standard for quality
  • You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work
  • High-growth startup, marketplace or creator-focused platform experience preferred

What the job involves

  • We are looking for an Associate Creative Director, Performance Marketing to join the creative team at Whatnot!
  • Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences
  • As a core member of the team, you’ll play a key role in leading the strategy, development, and execution of high-performing creative assets across international marketing channels
  • We’re looking for a collaborative, data-driven creative leader who’s eager to experiment, optimize, and push the boundaries of performance marketing and elevate Whatnot’s position within the cultural landscape
  • Oversee end-to-end processes, from initial brainstorms to final handoff, to deliver standout work that drives conversion and engagement
  • Establish a steady pipeline of relevant, high-performing creative at a global scale for ongoing testing and iteration that successfully balances performance goals with brand ambitions
  • Analyze performance data and testing results to uncover and share insights in creative lookbacks with stakeholders, refine creative direction and strategies, and drive better outcomes
  • Stay ahead of trends, emerging platforms, and creative best practices to keep our marketing fresh, effective, and culturally resonant
  • Provide feedback and guidance to team members and external partners, fostering a collaborative environment of creative excellence
  • Manage relationships with external agencies and contractors as needed to scale creative production efficiently

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Insights

Top investors

54% employee growth in 12 months

Company

Company benefits

  • Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
  • Compensation: Full-time Whatnauts receive equity, a WFH stipend to support your remote workspace and a monthly stipend to dogfood the app.
  • Recharge: Flexible Time Off policy, holiday week off at the end of year, and paid parental leave after 1 year with us.
  • Flexibility: Remote-first work culture. We provide a working environment where you're in charge of your time and schedule.

Funding (last 2 of 7 rounds)

Jan 2025

$265m

SERIES E

Jul 2022

$260m

SERIES D

Total funding: $749.2m

Our take

The collectible toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectible toys, some of which are rare and can cost thousands of dollars, and has also expanded to sports cards.

The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.

The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.

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Steph

Company Specialist at Welcome to the Jungle