Lifecycle Marketing Manager, Stripe
$136.4-204.6k
Salary applicable to US applicants only
More information about location
A financial infrastructure platform for businesses
Open for applications
A financial infrastructure platform for businesses
1001+ employees
Open for applications
$136.4-204.6k
Salary applicable to US applicants only
More information about location
1001+ employees
Company mission
To increase the GDP of the internet
Role
Who you are
- 7+ years of work experience
- 5+ years of email marketing/CRM experience, preferably in lifecycle CRM
- 2+ years of B2B marketing experience
- Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)
- Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs)
- Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams
- Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
- Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
Desirable
- 10+ years of work experience
- 8+ years of email marketing/CRM experience
- 5+ years of B2B marketing experience
- Experience with Marketo, Salesforce, and/or Salesloft
- Experience driving demand for sales teams; experience in sales concepts, processes, and metrics
What the job involves
- Growth Marketing is a team of performance-driven marketers and channel specialists
- We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions
- We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises
- As an Email Marketing Manager, you will be a key driver of global marketing efforts supporting our sales motions to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages
- You will help create an uncommonly great email marketing program at Stripe through a relentless focus on user experience and channel optimization
- Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue
- Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Design iterative experimentation plans to continuously optimize and improve campaign effectiveness
- Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence
- Analyze trends, develop actionable insights, and socialize relevant learnings across the organization
- Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Our take
Stripe, nowadays a FinTech giant, spent the first few years since its founding building up its payments business, which primarily consisted of providing an API to eCommerce businesses so that they could easily integrate a payments option in their apps or websites, where before there was none.
More recently, Stripe has started to accelerate its growth with a significantly larger range of financial services including cash advances and credit cards. They also plan to build incorporation services, fraud protection, and more, diversifying its revenue away from payments and differentiating itself from its competitors.
To further expand its position, the company is looking to triple its presence in Ireland, and extend its services to countries with vast customer potential, including Brazil and India. Its latest venture, coming atop significant new funds, is to partner with OpenAI, the company behind ChatGPT - a win-win collaboration that will monetize OpenAI’s flagship products and at the same time enhance Stripe with GPT-4, as it moves forwards with intentions to "build the payments foundation for tomorrow's AI economy."
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-5% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Mar 2023
$6.5bn
GROWTH EQUITY VC
Mar 2021
$600m
SERIES H
Total funding: $8.7bn
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- Comprehensive mental, physical and medical health plans
- Fertility benefits and parental leave
Company values
- Built for builders - The best reason to work at Stripe is that you will have colleagues who support and challenge you to do the best work of your career. We combine a big-picture mindset with obsessive attention to the details, down to the last pixel, API parameter, and word.
- An environment of growth - We care about results more than CVs. We value managers who remain experts while developing talent and designing successful orgs. You can also have a big impact and advance far without managing anyone. We want you to take what you’ve been hired to do, and show us how it’s done – you might create something we never would have imagined. We have had account managers start a publishing arm, interns who have run business units, and hackathon participants who have built company-defining products.
- Fast-paced, detail oriented - We balance innovation with scrupulous attention to every bit and byte involved in the movement of money – because we can’t do our job well unless we do both. When we started, we emailed every API error to everyone at the company. Now, we have more than 250 million API requests a day – and we still care about each one.
- Voraciously curious - We wish there was a book that described what we need to do next (we’d even publish it), but since there isn’t, we all have to write it together. You will need to find answers to questions you’ve never been asked before. Sometimes, you will be the first person ever to contemplate a particular problem. We want people who devour books for fun and approach new challenges with eager curiosity.
Company HQ
SoMa, San Francisco, CA
Articles
Founders
Patrick Collison
(Content Strategist)Studied maths at MIT before founding Stripe. Also on the board of the Long Now Foundation.
John Collison
(President)Studied at Harvard but dropped out to found Stripe.
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