Senior Customer Marketing Manager, Calendly
$110.5-179.4k
Salary dependent on location + Quarterly Corporate Bonus Program + Equity
More information about location
Automated appointment scheduling
Be an early applicant
Automated appointment scheduling
501-1000 employees
Be an early applicant
$110.5-179.4k
Salary dependent on location + Quarterly Corporate Bonus Program + Equity
More information about location
501-1000 employees
Company mission
To provide broad and deep support for various meeting scenarios, and make scheduling easier and more efficient.
Role
Who you are
- 7+ years of experience in B2B marketing, with a focus on customer marketing or customer advocacy
- Understanding of both PLG strategies and SaaS sales, particularly in a B2B environment
- Ability to onboard and understand the Calendly product, so you can speak to features and workflows that are relevant to customers
- Proven experience building customer relationships, managing customer speakers within webinars and events, and engaging with customers to write and create impactful marketing content
- Ability to work cross-functionally with Product, Sales, and Customer Success teams to support customer growth and expansion opportunities
- Excellent storytelling (particularly writing solid first drafts of stories), communication, and presentation skills, with an eye for identifying compelling customer success stories
- Analytical mindset with a focus on measuring the effectiveness of campaigns and understanding their impact on customer growth and marketing metrics
- Creative and innovative approach to driving engagement and solving challenges in a fast-paced, scaling environment
- Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time
What the job involves
- We are looking for a Senior Customer Marketing Manager who excels at building relationships, understands the value of customer stories, and leverages those insights to drive adoption in a PLG-focused business
- You will report to the Senior Manager, Product Marketing
- As a Senior Customer Marketing Manager, you’ll play a pivotal role in fueling this strategy by creating and executing programs that amplify customer success stories, foster deeper relationships with customers, and showcase the peer-validated value Calendly provides to other customers
- You will be an essential part of a fast-paced Product Marketing team that’s committed to shaping the future of meetings
- Building, managing, and evolving customer marketing programs that help drive product adoption, customer expansion and marketing metrics
- Developing targeted customer stories, case studies, and testimonials to promote Calendly’s value and influence retention/expansion
- Collaborating with cross-functional teams—Sales, Product, Customer Success, and Marketing—to craft compelling content and customer campaigns
- Engaging with customers to identify advocates, understand their use cases and workflows, and map opportunities for deeper engagement
- Analyzing customer engagement data and translating those insights into actionable marketing strategies that drive conversions
- Helping with customer marketing initiatives, like customer-focused webinars, speaking opportunities, videos, and case studies
Our take
Calendly is a cloud-based scheduling service that is straightforward to use. It allows around 10 million customers per month to connect and make appointments based on their available times without having to send emails back and forth.
The platform offers four different plans - allowing individuals, small companies, and large enterprises alike to make use of these services. Calendly's growth to date been based mostly around a very organic strategy. Its invites become links to Calendly itself, so people who like it can, and do, start to use it.
There are a handful of competing products on the market, including offerings from Doodle and Microsoft, but Calendly's customer-friendly design has won it attention and allowed it to carve itself a space in the field. Impressive funding has contributed to the company's expansion, allowing it to capitalize on the increasing popularity of home and hybrid working.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2021
$350m
SERIES B
Apr 2014
$0.6m
SEED
Total funding: $350.6m
Company benefits
- Quarterly Bonus
- Equity
- Home Office Setup
- Technology
- Pick Your Own Perk
- Flexible Time Off
- Vacation Stipend
- Parental Leave
- Health and Wellbeing
- Fun Community Events
- 401k Company Match
Company values
- Start With Human - We understand that our decisions and actions impact real people. We actively pursue and thoughtfully consider the input of others. We treat everyone with genuine respect. We seek to understand first and acknowledge the work that has been done before offering new ideas.
- Find A Way We never settle, constantly looking to improve everything we do. We take on new challenges head-on, refusing to be paralyzed by complexity. We are both scrappy and creative. We take action, adapt quickly and persevere in the face of obstacles until meaningful progress is made.
- Focus Wisely - We recognize that all things do not matter equally. We are highly analytical in our approach, digging deep to discover the top priorities. A bootstrapped mentality keeps our focus on what is most important. We think “lean,” act resourcefully and refuse to compromise on quality.
- Strive For Excellence - We are self-starters who crave empowerment, actively pursue opportunities for impact, take initiative and swing big to move the needle. We embrace both personal accountability and transparency. We take ownership for results—good or bad—and learn from them.
Company HQ
Atlantic Station, Atlanta, GA
Articles
Leadership
Tope Awotona
(CEO)Having studied at the University of Georgia, they worked as an IBM Sales Rep and for Perceptive Software, Vertafore, and EMC as an Account Manager. They left the latter in 2014, having founded Calendly in February 2013.
Share this job
View 13 more jobs at Calendly