Senior Marketing Vice President, Outdoorsy
$200-300k
More information about location
Online motorhome rental marketplace
Job no longer available
Online motorhome rental marketplace
201-500 employees
Job no longer available
$200-300k
More information about location
201-500 employees
Company mission
To unlock access to amazing new road trips, adventures, and experiences in the outdoors.
Role
Who you are
- Leadership, drive, passion, and relentless optimism
- Bachelor’s degree, preferably in Communications or related field
- 15+ years of experience in product, performance, and brand marketing, with focus on direct-to-consumer business in technology, marketplaces and e-commerce
- Understanding of competitive landscape, particularly in travel and rustic experiential accommodations
- Specialties include Omni channel Marketing, Sales, P&L Management, and Product Management
- Experience in startup energy environments and scaling programs
- Strong strategic, analytical, and technical skills
- Ability to derive actionable insights from data
- Creative problem solver, self-motivated, and proactive
- Excellent leadership skills
- Exceptional organizational and time management skills
- Effective communication abilities, including presentation skills
- Capable of managing multiple tasks in a fast-paced environment
- Collaborative team player willing to go the extra mile
- Flexible to work non-traditional hours
- Passion for the outdoors and travel
What the job involves
- We are looking for a transformational leader to elevate and scale our Marketing Organization
- You will lead a team responsible for defining and executing on all aspects of the U.S. go-to-market strategy for our portfolio of Outdoorsy Holding products serving guest, hosts and mid-sized businesses including: outdoorsy.com, our three destination properties, and Roamly our insurtech
- The successful candidate will interact and collaborate with Product Pillar teams, Technology teams, Sales teams, Affiliates, and Analytics teams, along with the executive team to ensure alignment with overall strategy
- You will report directly to the CMO and be a member of the Global Go-To-Market Leadership Team
- Lead Go-To-Market Strategy & Operations for $300M+ e-commerce properties: outdoorsy.com & roamly.com
- Manage $15M+ marketing budget across SEM, Affiliate, SEO, Email Marketing, etc
- Drive product marketing in e-commerce, online advertising, CRM and Supply Chain software
- Budget portfolio management and forecasting
- Leading Brand and content development
- Lifetime value modeling
- Customer acquisition, engagement, lead generation & analysis
- Diverse marketing channels (paid search, social media, email, etc.), attribution modeling, budget management, marketing technology, brand development, A/B testing, media optimization, market research & segmentation
Our take
Outdoorsy is an online portal providing RVs and camper vans for hire on a peer-to-peer basis. The platform is attempting to do to RVs what Airbnb did to hotels: revolutionize the market using the sharing economy. Outdoorsy estimates that around 97% of recreational vehicles remain idle during the year, so it provides owners with a way to make some additional income from them when they are not in use.
In addition to its RV rental and outdoor travel marketplace, Outdoorsy also operates in the insurtech space. Its "Roamly" business is designed to provide digital insurance products for RV owners and travellers, tackling the problem with insurer contracts excluding commercial use, which could deter listings on the Outdoorsy platform. Travellers then benefit from renting vehicles with insurance included, simplifying their rental experience.
As holidayers turn away from more rigid hotel options and towards outdoor alternatives, Outdoorsy has delivered over 200,000 trips to consumers. Serving a range of demographics, and remaining well-reviewed, the company is in good position to grow into the future, capitalizing on its successes so far.
The company has launched its 'Oasis Fund' in a bid to capitalize on the expanding glamping market. As approximately 10.5 million American households went glamping in 022, the fund will empower listers, hosts, and entrepreneurs to embark on their next adventure.
Freddie
Company Specialist
Insights
Many candidates hear
back within 2 weeks
-12% employee growth in 12 months
Company
Company benefits
- Opportunity to help build company from early stage
- Competitive salary
- Equity in one of the world's fastest growing companies
- Comprehensive health and welfare benefits
- 401(k) Match
- Flexible PTO
- Annual RV rentals - we believe in balance and taking the time to nourish mind, body, and soul
Company HQ
North Side, Austin, TX
Articles
Leadership
Jeff Cavins
(CEO)Having served as CEO of CSI Digital for over 7 years, they worked as SVP of North America and CEO of Loudeye for 6 years. They left their position as CEO of Fuze Box in November 2013 to found Outdoorsy in October 2014. Founded Roamly in 2020.
Jennifer Young
(CMO)They spent over 4 years as an Account Director before working at RMG Connect and Managing Director of JWT. They co-founded Another Blank Page in 2013, leaving after a year to co-found Outdoorsy.
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