SEM Account Manager, Lastminute.com

• Proven Performance Marketing experience, 4-5 years with a preferred focus on SEM
• Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
• Very data-oriented, strong analytical and numeracy skills
• Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
• Experience in managing large budgets for Paid Search campaigns
• Web analytics experience, e.g. Google Analytics, etc
• Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
• Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns

Desirable

• The Paid Search Account Manager will drive growth and optimization in SEM campaigns, managing large-scale accounts and identifying new opportunities to maximize traffic and revenue. You will collaborate with internal teams to enhance bidding strategies, develop automation solutions, and improve campaign performance
• Additionally, you will contribute to knowledge-sharing initiatives and implement industry best practices to ensure lastminute.com remains competitive in the travel industry
• Full ownership of performance for a specific market or product area
• Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
• Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
• Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
• Optimise accounts to target, management of roadmaps and ensuring timely delivery
• Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
• Establish new processes and improve existing campaigns with automation solutions
• Support internal sharing of knowledge through training and coaching
• Adherence of Performance Marketing best practice at all times
• Develop your own product knowledge as tools/products evolve/change

• HR interview (10-30 minutes)
• 1st interview with Manager (soft skills + technical knowledge) Please note that we may require an offline test, which will be presented during the second interview
• 2nd interview presenting a test with the manager and some collegues
• 3rd interview with the Director
• Offer extended
• Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview

Alongside countless other industries, travel and leisure are swiftly moving digital, with an array of providers dealing in flights, hotels, and experiences entirely online. One such provider is lastminute.com, launched in 1998, that supplies a marketplace for booking all types of trips from luxury holidays to theatre breaks.