Copywriting Manager, Upstart

Growth

$129.5-179.3k

+ Bonus & Equity + Employee Stock Purchase Plan

Senior and Expert level
Remote in US

More information about location

Upstart

AI lending marketplace

Open for applications

Upstart

AI lending marketplace

1001+ employees

B2CMarketplaceLendingFinancial Services

Open for applications

$129.5-179.3k

+ Bonus & Equity + Employee Stock Purchase Plan

Senior and Expert level
Remote in US

More information about location

1001+ employees

B2CMarketplaceLendingFinancial Services

Company mission

To enable effortless credit based on true risk.

Role

Who you are

  • In short, we’re darn good but we’re looking for teammates to help us rise to greatness!
  • Minimum of 8 years of professional experience writing consumer copy for both Brand and Growth marketing
  • Minimum 4 years experience in-house with growth-focused consumer brands
  • Minimum 2+ years direct management experience
  • A portfolio of work establishing expert abilities writing anything from snappy headlines to compelling calls-to-action and demonstrates a range of capabilities, including emails, sms, landing pages, paid ads and more

Desirable

  • Expert understanding of strategic best practices within per-channel strategies
  • A penchant for storytelling that turns even the driest topic into a compelling engagement driver
  • Ability to distill dense technical or conceptual ideas into simple, relatable consumer-facing language
  • Understands the nuance of language across digital culture and how to integrate that within brand strategy
  • Ability to crystallize vision and perspective into guidelines and documentation that enable writers and non-writers alike

What the job involves

  • As a small-but-mighty Creative team, we touch every corner of the growing Upstart business
  • We sit within Growth, writing and designing for impact across all channels and verticals, elevating the brand, and seeking to be thought-leaders in our industry and beyond
  • We are currently working hard and fast to meet the company’s needs while building a culture of creativity that will empower the continued evolution of our work
  • As the Copywriting Manager at Upstart, you will strategize and implement new ways for the Copywriting function to impact our brand, products, and channels
  • You will contribute holistically to our success across Brand and Marketing, including, but not limited to: Writing compelling and empathetic copy for emails and consumer comms, drafting headlines and direct response content for Paid Social, collaborating with designers, stakeholders, and Product teams, and defining our brand’s unique tone and voice to elevate our identity to the next level
  • You’ll cement your decisions and direction into shared documents that enable our partners to carry a cohesive vision across all touchpoints
  • Be an advocate for the Brand and an expert on our products—translating that understanding into actionable content, concepts, and consumer experiences
  • Interpret and influence creative briefs to create customer-focused positioning and creative communications strategies that drive defined KPIs
  • Support a test-and-learn environment, tracking performance across channels and adjusting as necessary
  • Collaborate with Designers, Video Editors, and Creative Leadership to create compelling brand experiences and drive new ideas
  • Coach, mentor, and provide frameworks for success to our current and future copywriters
  • Stay up to date with industry standards, changes, and channel-specific best practices

Our take

Business startups across the world usually seek out funding, but this is often difficult for companies led by millenials. Millennial entrepreneurs with an excellent track record in business are increasingly requiring access to these loans, but their lack of credit history results in proposals frequently being declined.

Upstart provides loans that are aimed towards the target audience of millennials with entrepreneurial intentions, offering low interest rates that average at 12%. The company claims these rates are 10% lower than traditional lenders, and the service aims towards ensuring that the client is subject to no further fees (such as prepayment penalties).

Upstart claims that its unique selling point lies in the fact that its loans are funded the day after approval. Whilst the service focuses on personal loans for business, the company has also expanded to offer loans for car refinancing. Over 2022 and 23, Upstart's stocks fell dramatically and an investigation was undertaken by a law firm representing the company's long-term investors over alleged security law violations by its board of directors. However, the end of 2023 saw a 20% stock value rise for Upstart after its partnership with Mutual Security Credit Union led to a rise in customers, indicating that it is on the up after a difficult two years.

Freddie headshot

Freddie

Company Specialist

Insights

Top investors

Some candidates hear
back within 2 weeks

-16% employee growth in 12 months

Company

Funding (last 2 of 6 rounds)

Apr 2019

$50m

SERIES D

Mar 2017

$32.5m

SERIES D

Total funding: $135.7m

Company benefits

  • Comprehensive health plans
  • 401k Plan
  • Life insurance
  • Disability insuranc
  • Generous vacation policy
  • Flexible time off
  • Parental leave
  • Technology equipment budget
  • Personal development budget
  • Various clubs and extracurricular activities
  • Catered lunches
  • Fully-stocked micro-kitchen

Company values

  • Every second counts
  • Do the right thing even when it's hard
  • Make clever use of numbers
  • Be smart and know you might be wrong
  • Don't assume it can be done

Company HQ

South San Mateo, San Mateo, CA

Leadership

David Girouard

(CEO)

They started their career at Accenture and Booz Allen & Hamilton before working in Product Management at Apple and Virage. They left their role of 8 years as President of Enterprise at Google to found Upstart in March 2012.

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