Digital Marketing Manager, Blend

• Are you a performance-driven digital marketer with a passion for B2B software and a knack for crafting the right message for the right audience?
• Blend is seeking a talented and creative Digital Marketing Manager to join our growing brand marketing team
• We're looking for a growth-minded marketer with excellent project management, collaboration, and communication skills to thrive in our dynamic environment
• 12+ years of hands-on experience in digital marketing, with a strong emphasis on SEO and social media marketing
• Demonstrated experience in the B2B software industry is highly preferred
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Proven track record of developing and executing successful digital marketing strategies and creating compelling content for online campaigns, including SEO/SEM, paid search, and social media management
• Hands-on expertise with digital marketing platforms and tools, such as Google Suite, Hubspot, WordPress, LinkedIn, and Meta
• Strong analytical skills with experience in tracking growth, generating analytical reports, and using tools like Google Analytics, Hubspot, and other BI tools
• A technical mindset with the ability and eagerness to learn new tools and platforms quickly
• Excellent communication, collaboration, and interpersonal skills with a proven ability to work effectively in a team environment
• Creative thinking and problem-solving abilities, with a strong interest in staying up-to-date with the latest digital marketing trends and strategies
• Highly organized with strong attention to detail and project management skills
• If you're a passionate digital marketer looking for an exciting opportunity to make a real impact in the B2B software industry, we encourage you to apply!

• In this individual contributor role, you'll have a significant impact on increasing inbound traffic and pipeline by expanding our success across a variety of digital channels, including our website, social media, and video platforms
• Drive SEO Performance: Develop and execute strategies to continuously improve search engine rankings through keyword-informed copywriting and content optimization as well as technical site optimization
• Optimize Website Performance: Monitor and maximize website performance, focusing on key metrics such as conversion rates, social media and other referral traffic, and search engine rankings. Implement A/B testing to analyze and improve results
• Content Collaboration and Optimization: Partner with content teams to create and optimize engaging, on-brand web content and social media posts that are accurate, up-to-date, and optimized for visibility
• SEO Guidelines and Best Practices: Establish and communicate SEO writing guidelines to ensure effective headlines, call-to-action statements, and keyword placement for maximum traffic
• Search Audits and Analysis: Conduct regular search audits to assess visibility across major search engines and information gathering services, including technical website analysis, competitive/keyword research, and link analysis
• Website Enhancement Implementation: Collaborate with web developers and designers to implement website improvements and enhancements
• Performance Reporting and Analysis: Create and deliver monthly and quarterly reports to stakeholders, providing insights on key digital marketing metrics, ROI, and actionable recommendations for improvement
• Campaign Effectiveness: Report on the effectiveness of digital marketing campaigns and use data-driven insights to optimize performance and achieve business objectives

• Please submit your resume and cover letter outlining your experience and why you'd be a great fit for this role

• Comprehensive health benefits
• Wellness program that covers a variety of activities, gym memberships, and more
• Partnerships to support all of life’s milestones: Origin Financial Wellness, Compsych Employee Assistance Program, RocketLawyer Legal Plan, and more
• Various leave programs including 16 weeks of paid parental leave with no tenure requirement
• Thoughtful, regular performance reviews
• Support for workshops and lectures to develop your craft
• Meaningful equity and 401(k) plan
• “Employee-first” environment, where most employees can work wherever they choose
• Flexible work schedule
• Open vacation policy

Total funding: $665m

Nowadays, the vast majority of housing deals are done online. This is possible because of companies like Blend, a digital banking platform out to simplify the mortgage process.