Marketing Manager, Vanta
EMEA
Equity available
Automated compliance and security provider
Open for applications
Automated compliance and security provider
501-1000 employees
Open for applications
Equity available
501-1000 employees
Company mission
To secure the internet and protect consumer data.
Role
Who you are
- The ideal candidate will have two or more years of demand generation or field marketing experience in the B2B space
- They will be an innovative thinker, a strong communicator, and a natural problem-solver
- If you're looking for an exciting opportunity to join EMEA marketing efforts and make a real impact on the growth trajectory of a fast-growing company, we'd love to hear from you
- At least five years of demand generation or field marketing experience, preferably in the B2B sector. Experience in SaaS or cybersecurity is a plus
- Ability to use data to inform decisions, optimizing campaigns and reporting on performance
- Strong verbal and written communication skills are essential for collaborating with multiple teams and communicating with stakeholders
- Innovative and strategic thinking to navigate challenges and maximize the effectiveness of marketing campaigns
- Proficiency with Salesforce for campaign management and performance tracking
- Experience with data analytics and visualization tools like Tableau to report on metrics and insights
- Familiarity with content localization tools and strategies to tailor content to diverse European markets
What the job involves
- As a member of the Marketing team in EMEA, you’ll play a key role in Vanta’s expansion strategy by building and scaling key marketing programs and campaigns to hit pipeline goals
- At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease
- Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it
- To achieve our mission, our Growth Marketing team is committed to a data-driven approach to decision-making
- We analyze and optimize campaign performance using robust measurement frameworks, providing regular reports on key metrics to the leadership team
- We are a collaborative team, working closely with other members of the marketing team as well as stakeholders across the organization to develop campaigns that drive brand awareness, lead generation, and customer acquisition
- Support pipeline strategy in EMEA regions including the United Kingdom, Germany, France, Benelux and Nordics
- Webinar strategy, execution, and enablement (in partnership with the global campaigns team)
- Third party event and conference coordination
- Field event activation research, enablement, and execution (including travel for in-person events)
- Localization efforts across ad campaigns, web pages, and content so content resonates with our target audience across EMEA
- Partner with the marketing operations, email marketing, and digital marketing teams to support your campaigns
- Collaborate with corporate marketing team, including content, product marketing, and design to fuel activations
- Drive ABM campaigns in partnership with sales team
- Communicate often with EMEA Sales and CS Teams about your campaigns and events, to ensure visibility and appropriate follow ups are taken
- Report out on regional and campaign performance leveraging tools such as Hubspot, Salesforce, and Tableau
Otta's take
Sam Franklin
CEO of Otta
The security auditing process is usually very time-consuming, taking hours to complete, and it is often difficult for start-ups to invest time into such a process. Yet, the benefits of security accreditation are enormous, mainly as many such businesses are working globally and need ways to demonstrate security compliance to one another. Vanta works specifically with start-ups to help them complete and pass security audits such as SOC 2 and ISO 27001.
The company is a compliance portal and security monitoring platform that businesses use to assess their risk levels. Vanta carries out a pre-audit of a company's digital security and highlights areas that need to be worked on before a full analysis of all threats is carried out. Other businesses such as Datadog or PagerDuty offer similar security monitoring services, but Vanta monitors its customers throughout the year, allowing any issues to be identified and addressed early on.
Vanta has found a valuable cybersecurity niche within the giant SaaS market. Companies such as Lattice, Clubhouse, and Calm are all customers, demonstrating a growing trend for companies to manage their cybersecurity proactively, which Vanta should be able to take advantage of to further grow and develop into the future.
Insights
Few candidates hear
back within 2 weeks
38% female employees
20% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$150m
SERIES C
Sep 2022
$40m
SERIES B
Total funding: $353m
Company benefits
- Health & Wellness: Vanta values the health and well-being of our teammates and offers comprehensive medical, dental, and vision coverage for teammates and dependents. Vanta is excited to provide an additional range of benefits that holistically support your physical, emotional, and financial wellbeing
- Work Your Way: Enjoy a remote-first setup if you're in the US, or go hybrid at our international offices
- Paid Parental Leave: Industry competitive paid parental leave for all parents
- Time Away: Industry competitive and generous PTO policy
- 401K Plan: 401k matching contribution plan
Company values
- Put customers first: We center our customers and their needs in our work, and invest in long-term relationships with them
- Presume good intent: We naturally support and uplift our teammates and partners. We are kind to and respectful of Vanta’ns, partners, customers, and even competitors - and we presume good intent, especially with teammates.
- Bias for action: We make decisions and act quickly even in the face of uncertainty. When we get new information, we’re comfortable with reversing decisions as long as we move quickly so we can iterate and learn
- Lead with resilience: We don’t let day-to-day volatility knock us off course - we operate with resilience and fortitude. We see rapid change as an opportunity to continue redefining an industry in service of our customers
- Decide with frameworks: We develop and use frameworks to evaluate alternatives neutrally, focus requests for feedback, explain the “why” behind decisions, and ensure that similar decisions in the future are made consistently
- Do what it says on the tin: We hold ourselves to the highest standards, and are truthful, humble, and accountable, especially when we (inevitably) make mistakes along the way
Company HQ
Civic Center, San Francisco, CA
Articles
Founders
Christina Cacioppo
(CEO)Worked in Investment at Union Square Ventures, before becoming a Professor at the School of Visual Arts. Co-founded Nebula Labs, and worked in Product Management at Dropbox.
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