• This role is for a hands-on, empathetic, data-driven consumer tech marketer who strives to balance brand, business, and UX needs to drive results
• We’re looking for someone with creative and strategic problem-solving skills who can develop new processes for working cross-functionally with Marketing, Product, Comms, Insights, and Creative
• 6-8+ years of experience working in product marketing and leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps
• Excellent leadership, influencing, communication and interpersonal skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences
• Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth
• Appetite for managing App Store & Google Play Store tooling and table stakes strategy, preferably experience in ASO
• Experience partnering with Product, CRM, and Comms teams to deepen product understanding and retention among users
• Fluency with key business and marketing analytics
• Passion for the consumer, able to advocate for consumer needs and develop consumer segmentation
• Highly collaborative, creative, and capable of working across cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions and uncover actionable learnings
• Strong project and time management abilities to plan and execute complex cross-functional initiatives

Desirable

• We’re seeking a Product Marketing Lead to drive Global product marketing strategy and execution for our Growth product pillar
• This includes designing and driving forward product marketing, both in-app (such as CRM optimization) and out-of-app (such as App Store & Google Play Store Optimization), and more innovation coming this year and beyond
• You’ll own the go-to-market strategy for new product features, develop feature positioning, messaging & branding, and collaborate across the global team to scale app growth and feature adoption, elevating both our in-app and out-of-app brand experience
• You will also be responsible for how Tinder shows up on app stores, collaborating with the team to create a brand presence that tells a strong user story and drives consideration
• This highly cross-functional role will report to the Director of Product Marketing of Core & Growth, based in New York
• Your outbound responsibilities will include leading global consumer go-to-market strategies (from briefing to launch) that drive new feature adoption across Growth products and make our app stores even more effective, as well as:
• Collaborating with the Engagement team to develop and execute CRM strategies that drive feature adoption & user success in the app
• Leading the cross-functional ASO working group and managing internal education and planning of ASO initiatives
• Partnering with regional teams to advise on local product marketing campaigns & activations on app stores
• Establishing KPIs for all programs, creating results forecasts, and tracking and reporting performance to ensure Marketing & Comms plans deliver expected business outcomes on product adoption, retention, and audience sentiment
• Your inbound responsibilities will mean being embedded in Product teams to optimize new and existing initiatives as well as:
• Partnering with Brand, Product, Creative, and Localization teams to develop product branding strategy, including naming, positioning, and messaging that will resonate with our audiences and differentiate our offerings in the market
• Working with Product, Design, Consumer Insights, and Analytics on the testing frameworks to check hypotheses and analyze results
• Partner with the Product team to prioritize features by importance to the consumer based on consumer and market research, and support regional marketing teams by advocating for their product needs and requests
• Recommending new growth product ideas and marketing strategies
• Advise on competitive analyses and consumer research efforts to understand key consumer segments and define opportunities
• Recommend team process changes (small to XL size) and thoughtfully secure the appropriate buy-in to implement