Social Media and Digital Content Marketing Manager, Frolo

• Ideally up to 5 years relevant content marketing experience with demonstrated track record in driving results via social media
• Experience of using data insights and testing to drive growth and engagement within social channels
• Blog and content management experience
• Email marketing experience
• Confident and talented with design and content creation
• A problem solver, out of the box thinker and ‘can-do’ attitude
• A love of fast-paced environments and taking responsibility from day one
• Proven track record of data driven reporting
• Able to juggle the day to day but see the bigger picture
• Previous startup experience is a plus
• Tools experience is a plus (Hubspot, Mailchimp, Social scheduling tools, Adobe/Canva, etc)

• Digital marketing strategy and implementation: ensuring that we have all bases covered across social media channels, blog, email marketing including newsletter, retention marketing to our app users
• Creating and scheduling posts for the Instagram grid for Community and Dating channels (@frolo_app and @frolo_datingapp) as well as other social media channels to drive a mix of purposeful, valuable, informative, relatable engagement driving and acquisition driving content
• Replying to direct messages and comments on all social media channels, and driving and highlighting support queries to our support team
• Sourcing guests for and hosting a weekly or at least twice monthly takeover of Instagram Community stories
• Building and growing our tik tok channel
• Newsletter - Writing the fortnightly Frolo newsletter and monthly Dating newsletter using CRM (Hubspot). AB testing best performing titles, images & optimising towards highest opening rates and CTRs
• PR - You will lead on PR reach out. You will be confident in writing press releases and keeping a list of press contacts up to date and informed and building relationships with the media
• Coming up with new ideas on expansion into new channels like TikTok & Quora
• Testimonials: Sourcing great video and and app testimonials from users that we can use in our marketing efforts
• Expert meetups - you will help ensure that we have at least one (engagement driving) expert meetup organised for a virtual Community meetup each week
• Creating ad hoc mailings to promote specific events, promos or updates e.g. international launches
• Influencer management, relationship building and engagement
• You will promote expert meetups across our channels and repurpose into informative video content, carousels etc
• Meeting any copy requirements for other aspects of the business eg. media quotes, articles, presentations, sponsor pack, email content etc
• Frolo blog and SEO : Creating, posting and sharing regular content on the Frolo blog to provide resources for existing community members and bring new users to the website through search
• Reporting: You will provide a daily update on and a more in depth weekly report on performance and growth across all areas of ownership with learnings and plan for the week ahead outlined
• Liaising and communicating with relevant team members to ensure that there all content, experts and brand content is utilised across all channels

• Apply via Otta
• Screening round/ task
• Interview

• Remote first and flexible hours that work for you, although you must be UK/Ireland based
• Share options / equity
• Perks via CharlieHR Rewards including points back on your broadband, ecomm purchases
• Exposure to early-stage startup life - you’ll get deep insight into product, marketing, PR!
• Opportunity to really make a difference to people’s lives

Total funding: $0.5m

There are around 3 million single parent families in the UK and Ireland, a number which reflects a modest upward trend in single parenthood over recent years. This constitutes a substantial and promising market, with many people in it reporting a need for community, support, and dating services that for a long period went unaddressed. Frolo is a modern community and dating app designed to fix precisely that.