• 7+ years of experience in managing and executing consumer-facing integrated campaigns and long-term brand building through a diverse media mix
• Experience working in a high-growth startup environment
• Experience collaborating with and managing external creative and production partners
• Strong track record of influencing effectively cross-functionally across all levels of management
• Data-driven with the proven ability to develop and track key branding metrics to increase performance and awareness

Desirable

• We are looking for a creative and energetic professional to join our fast-paced Brand Marketing team
• As Brand Marketing Lead, you will be responsible for driving top-of-funnel growth and continuously pushing the brand forward by creating a consistent brand identity, developing compelling brand positioning and messaging, and maintaining a strong emotional connection with Public’s customers in order to: increase brand awareness, create a positive perception, and drive organic growth
• You will develop and lead key strategic initiatives (campaigns, collaborations, launches, and more); create / optimize our marketing processes; and help drive our core business goals
• Lead and own a variety of marketing initiatives ranging from product launches to brand campaigns — including strategy, planning, cross-functional team management, and timeline/deliverables
• Ownership of marketing calendar and owned channels including socials, website, ASO, etc
• Stay abreast of cultural evolutions in the retail investing industry to position Public to quickly seize and capitalize on key moments to connect with our customer base/audience
• Work hand-in-hand with Lifecycle team to co-develop both evergreen and product/campaign specific lifecycle strategies and executions
• Collaborate with internal and external creative resources to develop top-quality creative (briefs, brand strategy, and goals)
• Work closely with product team on positioning, key product details, and go-to-market strategy and planning
• Develop and iterate upon KPIs to measure brand and campaign performance wherever possible