Influencer Marketing Coordinator, Later

CA$50-60k

+ Bonus potential and stock options

Junior level
Vancouver
Later

Social media marketing scheduling platform

Job no longer available

Later

Social media marketing scheduling platform

1001+ employees

B2BMarketingContentSaaSSocial Media

Job no longer available

CA$50-60k

+ Bonus potential and stock options

Junior level
Vancouver

1001+ employees

B2BMarketingContentSaaSSocial Media

Company mission

To build the world’s first Social Revenue Platform.

Role

Who you are

  • 1-2 years of relevant experience in Influencer Marketing or influencer innovation, agency background a plus
  • Scrappy can-do approach to making things happen regardless of challenges
  • Professional presence, confidence, and eloquence in client meetings and presentations
  • Creative thinkers with the ability to use data to drive problem solving
  • Willingness to take action in the face of unknowns and ambiguity – a bias for action
  • Strong communication and collaboration skills, detail-oriented
  • Results oriented with passion for analysis and insight-development
  • High degree of integrity, empathy and focus on “doing the right thing”
  • Strong relationship-building skills with internal and external stakeholders
  • Strong problem solving and analytical skills
  • Interested in start-up or entrepreneurship experience and a desire to wear many hats
  • Interested in digital marketing industry and trends
  • An ability to learn quickly and adapt, and manage priorities effectively

What the job involves

  • We’re looking for a Program Coordinator to join our Services team
  • Execute strategy and campaigns for 5 - 12 customers, alongside a Program Manager, managing contractual deliverables with high caliber service delivery
  • Develop and apply a deep understanding of Mavrck’s platform and influencer marketing best practices to drive success on customer KPIs and support account leads in account tasks
  • Communicate regularly with influencers and manage campaign workflow including campaign build, reward fulfillment, proactive email outreach, content review & acquisition
  • Support client communication by providing regular updates to account lead on performance and delivering data-driven insights
  • Provide recommendations based on campaign learnings to improve customer outcomes and achieve goals, optimizing campaigns for performance by analyzing the health of the influencer-facing experience on a regular basis
  • Act as the voice of the influencer for internal product feedback, support logging product bugs
  • Contribute to evolving best practices and documentation, hit internal OKR quarterly goals
  • Leverage internal organization tool (Teamwork) to both manage varying tasks, delegate effectively, and track time against tasks
  • Delegate tasks to Co-Ops, regularly provide feedback on deliverables received
  • Complete trainings and participate in learning opportunities for your own professional development (when time is available outside of assigned tasks)
  • Meet expectations for productivity, quality, continuous improvement, and goal accomplishment

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Insights

Led by a woman

6% employee growth in 12 months

Company

Company benefits

  • Flexible Paid Time Off
  • Hybrid Work Environment
  • Competitive Healthcare Benefits
  • Stock Options
  • Learning & Development Opportunities

Funding (last 2 of 3 rounds)

Jan 2015

$1.2m

SEED

Dec 2014

$1.3m

SEED

Total funding: $3.8m

Our take

Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.

Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.

In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.

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Steph

Company Specialist at Welcome to the Jungle