Digital Marketing Specialist, Gesture
$65k
+ Performance based bonuses and Stock Options
5 days a week in office
Gifting platform
Open for applications
Gifting platform
21-100 employees
Open for applications
$65k
+ Performance based bonuses and Stock Options
5 days a week in office
21-100 employees
Company mission
To provide an on-demand solution to the historical problem of overpriced gifting and reduce wait time for deliveries.
Role
Who you are
- This role requires a deep understanding of various digital marketing channels, strong analytical skills, and the ability to adapt to the evolving digital landscape
- Demonstrated fluency in Paid Ads campaigns for TikTok, Instagram, Facebook, and other social media platforms
- Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience)
- Proven experience in digital marketing, with a focus on managing campaigns across various channels
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, social media advertising platforms, email marketing software, etc
- Strong analytical skills and the ability to interpret data to make informed decisions
- Excellent written and verbal communication skills
- Creative thinking and the ability to develop innovative digital marketing strategies
- Detail-oriented and highly organized with strong project management skills
- Ability to work both independently and collaboratively in a team-oriented environment
- Certifications in digital marketing (e.g., Google Ads, HubSpot, or similar) is a plus
What the job involves
- This person will be responsible for planning, execution, and optimization of our digital marketing campaigns
- You will work closely with the marketing team to develop and implement digital strategies that drive brand awareness, lead generation, and revenue growth
- Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, social media, email marketing, search engine marketing (SEM), and display advertising
- Collaborate with content creators to develop engaging and relevant content for digital channels, ensuring alignment with the overall marketing strategy
- Conduct keyword research, monitor website performance, and manage pay-per-click (PPC) advertising campaigns to improve organic and paid search visibility
- Create, segment, and analyze email campaigns to nurture leads and maintain strong communication with our audience
- Develop and implement social media strategies to increase brand presence, engagement, and followership across various platforms
- Monitor, analyze, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement
- Implement A/B testing and other optimization strategies to improve website and landing page conversion rates
- Manage and allocate digital marketing budgets effectively to maximize ROI
- Stay up to date with industry trends, competitor activities, and emerging digital marketing technologies
Application process
- In your cover letter, please highlight your relevant skills, experiences, and motivations for applying to this position
Our take
In a world where traditional gift-giving has become increasingly complex, Gesture emerges as a beacon of innovation. Recognizing the challenges people face in sending gifts, the company harnesses technology akin to money transfer apps like Venmo to empower effortless gift-sending, and ensure swift delivery within hours.
Leveraging AI technology, Gesture's SmartSend feature streamlines gift delivery. One interesting function is that it enables secure gifting without the need for extensive recipient information, tackling a longstanding barrier and frustration associated with traditional gift delivery services.
Gesture aims to solidify its position as a premier gifting platform, catering to both consumer-to-consumer and corporate B2B gifting needs. All-in-all, the company seeks to become the go-to platform for every gifting occasion.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Flexible Schedule: Work from home or remotely, and choose a flexible schedule that works for you
- Best in Class Training: We may be a start-up but we make sure you get all the training and experience of any large company
- Great Benefits: Gesture offers unlimited paid time off and other great benefits from the day you start
- Free Gestures: We are all about sending gifts, this is why we give our team members free Gestures each month
- Great Internships: Our intern program is one of the best paid and unpaid internship programs in the industry
- Team Building Days: Gesture takes mental health very serious; we take time each week to take a break and build together
Company HQ
Garment District, New York, NY
Articles
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