Measuring traffic can be a critical component in understanding audiences for companies of all sizes, and Placer offers an array of options in this area. The firm provides accurate foot traffic counts and dwell time, with a range of filtering options that help companies better understand demographics. Further data also helps companies deduce how promotions, holidays, seasonality, and events impact business.

Competitors include Shopperations, Return Rabbit, Promoboxx, Looklet, and Bravo Pawn Systems, but the array of insights provided by Placer, and its team of passionate experts, has set it aside in the marketplace. The company has reached $1B valuation following series C and VC funding in 2022. This is helping to expand the platform and secure its leading position in a crowded market.