Location data analytics
Open for applications
Location data analytics
501-1000 employees
Open for applications
501-1000 employees
To provide everyone access to large-scale consumer real-world behavior.
Placer provides valuable insight into audiences and competition, by generating traffic analytics that enable companies to discover new business opportunities.
Measuring traffic can be a critical component in understanding audiences for companies of all sizes, and Placer offers an array of options in this area. The firm provides accurate foot traffic counts and dwell time, with a range of filtering options that help companies better understand demographics. Further data also helps companies deduce how promotions, holidays, seasonality, and events impact business.
Competitors include Shopperations, Return Rabbit, Promoboxx, Looklet, and Bravo Pawn Systems, but the array of insights provided by Placer, and its team of passionate experts, has set it aside in the marketplace. The company has reached $1B valuation following series C and VC funding in 2022. Further funding followed in 2024 that boosted the company to a $1.5 billion valuation helping to expand the platform and secure its leading position in a crowded market.
Kirsty
Company Specialist
Jul 2024
$75m
LATE VC
Jul 2022
$60m
LATE VC
Santa Cruz, CA
Founders
Noam Ben-Zvi
(CEO)Studied Computer Science at Tel Aviv. Former Data Science Team Leader for Israel Defense Forces. Co-founder and Head of Product at BlueTail, before co-founding Placer in 2014.
Zohar Bar-Yehuda
(Chief Data Scientist)Gained a Computer Engineering degree at Ben-Gurion University. Formerly a System Architect at Verint, Senior Algorithm Developer at OrCam, before co-founding Placer in 2014.
Oded Fossfeld
(CTO)Studied Computer Science at Ben Gurion University. They worked as a Software Engineer at Shine, Lacoon Security and Check Point. Co-founded Placer in 2014.
Ofir Lemel
(CPO)Former Lieutenant in 8200 division of Israel Defense Forces. Co-founder at Juntos! and Roamie. Co-founded Placer in 2014.
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