Lifecycle Marketing Director, Kraken
$155-234k
+ Equity and bonus. Salary applicable to US applicants only and may vary with location
Cryptocurrency exchange
Job no longer available
Cryptocurrency exchange
501-1000 employees
Job no longer available
$155-234k
+ Equity and bonus. Salary applicable to US applicants only and may vary with location
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- The ideal candidate will have strategy and leadership experience in creating innovative and engaging lifecycle programs in a results-driven environment
- You should have proven success improving metrics across activation, retention, and reactivation, plus experience developing ambitious experimentation roadmaps
- All of this should come with a highly data-driven, customer-centric approach
- 10+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution (a particular focus on acquisition and/or onboarding experiences is a plus)
- Strong leadership presence, with the ability to define and articulate a vision, earn trust with stakeholders, and champion collaboration that improves client growth
- In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)
- Comfort operating in a sometimes ambiguous and/or shifting space; adaptability and ability to identify emerging areas of opportunity
- Experience using data and insights to inform requirements, ideas and strategies, with hands-on experience with related tools/concepts being a plus: Excel, A/B testing, Relational databases, Braze, Tableau, etc
- Experience in high growth companies and within the Crypto industry is advantageous
- Knowledgable and passionate about Crypto
What the job involves
- The Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies
- It's a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space
- Kraken is seeking a Director, Lifecycle Marketing to focus on key activation, retention, and reactivation efforts that enhance our client experience while delivering revenue upside for the business
- This leader will be responsible for owning the overarching lifecycle and CRM strategy across a portfolio of products and lead a team focused on engaging and retaining clients through a variety of communication channels, including (but not limited to) email, push, and in-app notifications
- This role requires a high degree of cross-functional collaboration with teams to plan and complete shared goals, delivering seamless experiences across web, app and lifecycle channels
- This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one in an incredible visible role in the organization
- Lead the strategy for lifecycle programs involving a mix of push, in-app, email, and SMS, delivering best-in-class member communications that increase activation, onboarding transactions, and other actions that improve client quality
- Build and support a team of hard-working, mission-driven lifecycle marketers
- Own lifecycle OKRs and metrics, with strong intuition and foresight to identify, size, and prioritize opportunities that inform a lifecycle roadmap to generate a meaningful contribution toward shared and team goals
- Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies for journeys and campaigns, and identify areas for improvement in our strategy
- Continuously improve through an ongoing lifecycle experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, features, and cadence, deriving insights to tangibly impact initiatives across the org
- Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
- Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist
Insights
Many candidates hear
back within 2 weeks
13% female employees
22% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company values
- Crypto Conviction
- Assume Best Intent
- Innovative
- Collaborative
- Client Obsessed
- Productively Paranoid
- Globally Inclusive
- Humble
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
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