Senior Marketing Campaign Manager, Vimeo
$105.3-160.5k
All-in-one video experience platform
Open for applications
All-in-one video experience platform
1001+ employees
Open for applications
$105.3-160.5k
1001+ employees
Company mission
Vimeo's mission is to empower video creators to tell exceptional stories, and connect with their audiences and communities.
Role
Who you are
- 6+ years of Demand Gen and campaign marketing experience with a focus on B2B SaaS - bonus points if you’ve worked with self-serve/freemium funnels
- Exceptional communicator who is comfortable navigating large teams and operating cross-functionally
- Highly collaborative and a team player - you’re known breaking down silos and bringing out the best in teams
- Strong in project management with the ability to coordinate multiple projects across various people and teams with deadlines and due dates
- Broad experience with content and marketing channels, including events, digital ads, CRM, and social
- Results-driven with ability to look at data and make inferences and recommendations
- Passion for video - as a marketer you have done video marketing and virtual events, and want to be a part of the next evolution of these tools
- Thrives in fast-paced environments
What the job involves
- As the Sr. Campaigns Manager, you’ll lead strategic planning and implementation of multi-channel, cross-functional campaigns
- This role will drive go-to-market campaigns strategy to engage, acquire, and retain customers using Vimeo in the workplace
- This is a new role and you will play a pivotal part in building the foundation of this team and establishing new processes within the organization
- You’ll work in close collaboration with the rest of the marketing team to drive planning, align with stakeholders, and manage execution from initial concept through measuring success and optimizing performance
- You will be responsible for leading the campaign plan, including coordinating alignment on messaging and positioning, content, campaigns, distribution, budget, objectives and key results
- You will work with leaders from product marketing, content, field marketing, communications, community, paid media, CRM, and more to define and prioritize campaigns in order to impact our revenue goals
- Drive strategic planning and execution of marketing campaigns for our target audiences
- Develop a deep understanding of our audiences using frameworks like job-to-be-done (JTBD) and ideal customer profile (ICP), working closely with Product Marketing, Content, and Communications teams
- Work with Lifecycle and other channel teams to coordinate effective distribution across the customer journey
- Manage and coordinate the campaign implementation process, aligning with key stakeholders on objectives and timelines
- Work with marketing leadership to establish target goals and budget
- Align with the Marketing Operations and Analytics to ensure proper tracking
- Develop monthly and quarterly reports on campaign performance to share with the rest of the team and our leadership
- Identify opportunities to optimize and work with partner teams to implement
- Analyze the current campaign request process and make improvements
- Document process, templates, and helpful information and regularly communicate campaign efforts and updates
Our take
Vimeo was founded by filmmakers who wanted an efficient way to share videos with others. It is more creator-oriented than YouTube, with professional software, technology, and tools for creators to produce, share, and sell their videos.
In 2007, it became the first online video sharing site to support HD playback for consumers, updating to 4K playback in 2016. Vimeo's app has also been updated to allow recording and live streaming as well as watching video. This service is aimed predominantly at enterprise customers although they have millions of small-time users too.
Vimeo has risen to become the world's biggest ad-free open video platform, with significant funding that has allowed it to expand operations and build up the business. Recently, however, the company has found itself struck by the effects of the economic downturn felt by much of the industry, and has been forced to reduce its workforce - a step taken to ensure it comes out of this rough time "a stronger company". On top of this, it received a hefty fine for failure to remove copyrighted content back in 2019, after losing an appeal against the initial ruling.
In 2024, Vimeo is rumoured to be in the process of acquisition by leading mobile app developer Bending Spoons, which could signify a major shift in the tech landscape.
Kirsty
Company Specialist
Insights
Company
Funding (2 rounds)
Jan 2021
$300m
GROWTH EQUITY VC
Nov 2020
$150m
GROWTH EQUITY VC
Total funding: $450m
Company benefits
- Unlimited paid time off
- Medical and dental
- Daily breakfast, plus snacks and drinks aplenty
- Company outings and events
- Tuition reimbursement
- Company equity
- Company-matched charitable donations
- Parental leave and adoption assistance
- Company-matched 401k
Company values
- Start with Users: Understand our users’ goals, and make them your own. Solve for what users need, not what they ask for.
- Ask Why: Respectfully challenge ideas and embrace open debate. Validate intuitions with evidence.
- Aim High: Be willing to take risks to deliver outsized impact. Greatness only comes from making bold decisions.
- Own It: Commit to targets. Take the initiative, follow through and own the outcome. If processes are slowing you down, introduce better ones.
- Be Real: Seek feedback and give it generously. Be direct. Be candid. Most of all, be you.
Company HQ
Midtown South, New York, NY
Articles
Leadership
Adam Gross
(Interim CEO)Currently Board Member at Buildkite. Previously Chair of the Board of Directors at Democracy Works and the CEO of Salesforce.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 36 more jobs at Vimeo