Performance Marketing Specialist, Blockchain.com

Salary not provided

+ Equity and bonuses

Google Analytics
Appsflyer
Junior and Mid level
London
Blockchain.com

Cryptocurrency exchange & financial services firm

Open for applications

Blockchain.com

Cryptocurrency exchange & financial services firm

501-1000 employees

FintechB2CB2BCryptocurrencyEnterpriseMarketplaceBlockchain

Open for applications

Salary not provided

+ Equity and bonuses

Google Analytics
Appsflyer
Junior and Mid level
London

501-1000 employees

FintechB2CB2BCryptocurrencyEnterpriseMarketplaceBlockchain

Company mission

Blockchain.com's mission is to build the future of the financial system, and to change it for the better.

Role

Who you are

  • 2-3 years of experience in performance marketing, either agency or client-side
  • Strong understanding of digital marketing channels (SEM, paid social, display advertising etc)
  • Proven ability to manage and optimize paid advertising campaigns
  • Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer)
  • A business mindset, you’re focused on ROAS and CAC
  • Passion for crypto (preferred)

What the job involves

  • We are seeking a motivated and analytical Performance Marketing Specialist to join Blockchain.com’s Marketing Team
  • In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals
  • Take Blockchain.com’s performance marketing efforts from 1 to 100. We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to lead
  • Manage campaign budgets effectively and optimize spend for maximum ROI
  • Work with our Marketing Analysts to conduct thorough keyword research
  • Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team
  • Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization
  • A/B test different ad variations and landing pages to optimize campaign performance
  • Generate reports to track campaign progress and communicate results

Salary benchmarks

Our take

Blockchain.com was founded in 2011 with the aim of making Bitcoin more compelling and efficient for consumers. It's now the world's leading provider of digital currency and distributed ledger software, with over 35 million users and $1 trillion in crypto transactions conducted on the platform.

Cryptocurrencies have become a fundamental part of both financial and cultural life. And yet, their world is often still murky and confusing to the uninitiated. Blockchain.com have been focused on bringing further exposure of digital assets to mainstream audiences. As part of this, the company partnered with the NFL team, Dallas Cowboys, which has bought with it branding, advertising, content and event opportunities.

The company has impressive funding at its back, that was raised in an otherwise turbulent time for venture capital markets. This stands to signify the attractiveness of the company to investors, which certainly bodes well for its future success.

Steph headshot

Steph

Company Specialist

Insights

Top investors

Some candidates hear
back within 2 weeks

-14% employee growth in 12 months

Company

Funding (last 2 of 5 rounds)

Nov 2023

$110m

SERIES E

Mar 2021

$300m

SERIES C

Total funding: $600m

Company benefits

  • Meaningful Equity
  • Crypto Bonus
  • HealthCare
  • Paid Family Leave
  • Get the equipment you need
  • Unlimited Vacation
  • Remote-first
  • Offsites

Company values

  • Be relentless: A journey into uncharted territory doesn’t come without challenges. Don’t give up. Stay in the fight. Find a way
  • Build like an owner: Remember: we’re a startup, first and last. Have a bias for action. Take pride in what you ship. Raise the bar.
  • Be a team player: Put teamwork and the mission above your ego. Be willing to lend a hand. Ask for help when you need it.
  • Communicate with candor: Realize the best ideas are forged by fire. Challenge ideas respectfully when you disagree. See giving and getting feedback as a gift.
  • Embrace an infinite mindset: Know that building the financial system of the future will take decades. Aim for long term impact over short term gains. Set audacious goals. Don’t be afraid to take risks.

Company HQ

London, UK

Leadership

Peter is a 2016 World Economic Forum Technology Pioneer, and Director and Board Member at UK Finance.

Nicolas Cary

(President)

Founder Commmissioner of the Blockchain Commission for Sustainable Development. Co-Founder & Chairman of the Board at skysthelimit.org.

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