Performance Marketing Specialist, Blockchain.com
+ Equity and bonuses
Cryptocurrency exchange & financial services firm
Open for applications
Cryptocurrency exchange & financial services firm
501-1000 employees
Open for applications
+ Equity and bonuses
501-1000 employees
Company mission
Blockchain.com's mission is to build the future of the financial system, and to change it for the better.
Role
Who you are
- 2-3 years of experience in performance marketing, either agency or client-side
- Strong understanding of digital marketing channels (SEM, paid social, display advertising etc)
- Proven ability to manage and optimize paid advertising campaigns
- Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer)
- A business mindset, you’re focused on ROAS and CAC
- Passion for crypto (preferred)
What the job involves
- We are seeking a motivated and analytical Performance Marketing Specialist to join Blockchain.com’s Marketing Team
- In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals
- Take Blockchain.com’s performance marketing efforts from 1 to 100. We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to lead
- Manage campaign budgets effectively and optimize spend for maximum ROI
- Work with our Marketing Analysts to conduct thorough keyword research
- Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team
- Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization
- A/B test different ad variations and landing pages to optimize campaign performance
- Generate reports to track campaign progress and communicate results
Salary benchmarks
Our take
Blockchain.com was founded in 2011 with the aim of making Bitcoin more compelling and efficient for consumers. It's now the world's leading provider of digital currency and distributed ledger software, with over 35 million users and $1 trillion in crypto transactions conducted on the platform.
Cryptocurrencies have become a fundamental part of both financial and cultural life. And yet, their world is often still murky and confusing to the uninitiated. Blockchain.com have been focused on bringing further exposure of digital assets to mainstream audiences. As part of this, the company partnered with the NFL team, Dallas Cowboys, which has bought with it branding, advertising, content and event opportunities.
The company has impressive funding at its back, that was raised in an otherwise turbulent time for venture capital markets. This stands to signify the attractiveness of the company to investors, which certainly bodes well for its future success.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2023
$110m
SERIES E
Mar 2021
$300m
SERIES C
Total funding: $600m
Company benefits
- Meaningful Equity
- Crypto Bonus
- HealthCare
- Paid Family Leave
- Get the equipment you need
- Unlimited Vacation
- Remote-first
- Offsites
Company values
- Be relentless: A journey into uncharted territory doesn’t come without challenges. Don’t give up. Stay in the fight. Find a way
- Build like an owner: Remember: we’re a startup, first and last. Have a bias for action. Take pride in what you ship. Raise the bar.
- Be a team player: Put teamwork and the mission above your ego. Be willing to lend a hand. Ask for help when you need it.
- Communicate with candor: Realize the best ideas are forged by fire. Challenge ideas respectfully when you disagree. See giving and getting feedback as a gift.
- Embrace an infinite mindset: Know that building the financial system of the future will take decades. Aim for long term impact over short term gains. Set audacious goals. Don’t be afraid to take risks.
Company HQ
London, UK
Articles
Leadership
Peter Smith
(CEO)Peter is a 2016 World Economic Forum Technology Pioneer, and Director and Board Member at UK Finance.
Nicolas Cary
(President)Founder Commmissioner of the Blockchain Commission for Sustainable Development. Co-Founder & Chairman of the Board at skysthelimit.org.
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