Head of Growth Marketing, goHenry
United Kingdom
Pocket money app to make every kid smart with money
Be an early applicant
Pocket money app to make every kid smart with money
201-500 employees
Be an early applicant
201-500 employees
Company mission
Their mission is to create generations of independent, confident young adults, armed with money skills that will set them up for life.
Role
Who you are
- This person should have deep empathy for our customers, the ability to make and drive data-driven decisions and inspire internal & external partners, and a proven track record of surpassing business goals and leading high-performing teams
- Substantive and demonstrative experience acting in a senior marketing role, leading growth for a scaling B2C product
- Deep empathy and passion for our customer and their experience with GoHenry
- Ability to align company vision and organisational goals with team execution
- Results-driven professional with a mindset of relentless experimentation across existing channels while constantly finding and growing new acquisition channels
- Demonstrated experience motivating, supporting, and developing team members to meet performance expectations, and build their careers
- Experience in researching, planning, testing, scaling, and executing media channel strategy to successfully contribute toward growth
- Experience managing budgets, balancing multiple demands and ensuring the best value and return on our investments in marketing
What the job involves
- GoHenry is seeking a Head of Growth to oversee the UK Performance Marketing team and activities. Reporting to the UK VP of Marketing, the Head of Growth is accountable for ensuring the most efficient paid and organic media channel mix is tested and applied, and that messaging, search engine, and platform optimisations are used to meet the activated customer growth and CAC targets
- Define and execute growth programs alongside the UK VP of Marketing to achieve KPIs and business goals
- Develop and manage UK media channel strategies, including paid, organic, affiliate, and referral programs
- Significantly improve current campaign / channel efficiency through testing and optimization. Oversee channel performance reporting, analysis, and campaign evaluation across all media channels
- Partner with data analytics to continuously improve reporting and automation to further improve efficiency and drive volumes
- Partner with the creative studio to deliver engaging and relevant advertising campaigns
- Lead and manage a high-performing team of growth marketers, fostering collaboration and development
- Consistently deliver and exceed ambitious performance goals on time and on budget
- Own a high-performing growth program combining data-driven experimentation, deep customer understanding, and a high level of creativity
Salary benchmarks
Our take
Since a group of parents in Hampshire came up with the idea in 2009, gohenry has come a long way and now has more than 2 million customers across its UK and US territories. gohenry has been named by KPMG and H2 ventures as one of the world’s Leading 100 Fintech Innovators and the company also ranked the 8th fastest-growing British tech business in the Sunday Times TechTrack 100.
gohenry has definitely revolutionised something which has characterised parents-children relationships for many years: pocket money. With no control or education, children would usually spend their money without being truly aware of its value and would not learn anything about money management. gohenry provides a useful tool to help young people learn good money habits, while giving parents peace of mind and an easy way to manage pocket money.
For children to gain a better financial understanding, gohenry has released a gamified, interactive tool named Money Missions. In addition to this game, gohenry launched a Junior ISA, to enable parents to invest in their child's future in a more simple yet effective way. This clearly has potential as 11,000 parents opted for a Junior ISA in its pre-launch phase, so it's proving to be a sizeable market. gohenry is the only financial education app that combines the theoretical and practical approach to managing money in a one-stop-shop package.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
56% female employees
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2022
$55m
LATE VC
Dec 2020
$40m
LATE VC
Total funding: $122.9m
Company benefits
- GoFlex - flexible working that lets you choose how (& where) you work best (Office / Home a mix of both)
- Workplace pension scheme
- 25 Days Annual Leave (+8 Bank Holidays)
- Family-friendly leave policies
- Enhanced maternity and paternity leave
- Cash Health Plan, for you and your children
- Rewards Platform
- Birthday Day Off
- Cycle to work scheme
- Training opportunities to further develop your craft
- Nursery Benefit Scheme
Company values
- Dive in head first - We care about our mission and our product - and we’re curious about the people we’re doing it for. Technology moves fast, so it takes energy, passion, and the willingness to take chances to stay ahead
- Work collaboratively - We celebrate our diversity and the different views we all bring to the table. We listen, we debate, and we not only respect the other ways people do things, we learn from them
- Embrace change - We’re growing at a rate of knots, which brings challenges - and progress. So we focus on our goals, work dynamically, and channel feedback to help us all improve
- Demand brilliance - We’re a team of independent thinkers, who seek progress first, permission later. Something might be ‘good enough’, but could it be better? We push ourselves - and each other
Company HQ
Farringdon, London, UK
Articles
Leadership
Louise Hill
(CEO)Co-founded gohenry in 2012. Previously Operations Director at The Cotswold Company & Findel Direct (warehousing operations) and at Scotts of Stow Ltd.
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