Senior Partner Marketing Manager, Circle
$162.5-212.5k
+ Annual Bonus Target: 17.5% + Equity
More information about location
Global crypto finance company
Job no longer available
Global crypto finance company
1001+ employees
Job no longer available
$162.5-212.5k
+ Annual Bonus Target: 17.5% + Equity
More information about location
1001+ employees
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- Experience: 10+ years of relevant experience in any combination of the following: Partner Marketing, Web3 Marketing, Consumer Finance or Payments Marketing, Growth Marketing, or Business Development and Partnerships. Experience with B2B or B2B2C financial services is a plus
- Regional exposure and language: Exposure to doing business in LATAM and proficiency in Spanish and/or Portuguese. Fluency in both languages is a significant plus
- Expertise: Deep knowledge of web3, blockchain, digital currency, fintech, and growth marketing
- Campaign Prowess: Proven experience with campaign management and execution, including developing marketing collateral from the ground up
- Self-Starter: Highly independent and motivated to dive deep into the tech and learn
- Structure Builder: Thrives in unstructured environments and builds structure in chaos
- Collaboration: Experience with driving GTM execution alongside highly cross-functional teams
- Tech Savvy: Familiarity with Slack, Google Workspace, and MacOS
- We are looking for a highly skilled and experienced Partner Marketer to join our team and help us change the future of finance
What the job involves
- Circle is seeking a Partner Marketing Manager to play a key role working on a partner-centric go-to-market strategy
- This role will align with various partner types including Web3 and Web2 Wallets, Neobanks, Fintechs, Enterprise Tech, Investment Platforms, Remittance and Cross-Border Payments Platforms, and NGOs
- You will act as the primary marketing stakeholder to these partners and collaborate directly with them to develop and execute strategic co-marketing campaigns
- You will be a member of a cross-functional team responsible for the activation, growth, and success of partner engagements
- Your role will focus on developing and executing co-marketing campaigns with our partners and advising partners on how to best market Circle products to their customers
- You will directly collaborate with each partner on growth strategy, content development, PR and comms, product messaging and positioning, and campaign performance data and reporting
- This is a pivotal role within our go-to-market team that will directly contribute to growth objectives including global issuance and utilization of USDC
- This role will report to our Sr Director, Marketing who leads overall Partner Marketing
- It will sit in the Americas but will have global coverage, working with partners domestically and internationally
- Act as the key marketing stakeholder in enterprise and SMB partnership engagements
- You will be responsible for developing growth hypotheses and campaign plans with these partners
- Execute co-marketing campaigns with partners to drive growth of the USDC
- Typically these campaigns will be B2B2B or B2B2C campaigns targeting our partner’s end-users or customers
- Develop educational resources for our partners, including framework and process docs, and product overview materials
- Co-create and promote partner marketing content, including blog posts, case studies, and social media campaigns
- Measure and analyze the results of all partner marketing campaigns
- Travel in-region to meet with strategic partners and participate in local ecosystem events with our partners
Otta's take
Sam Franklin
CEO of Otta
Circle is a financial technology firm looking to enable businesses to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications. The company’s USD Coin (USDC) has become the fastest growing, regulated, and fully reserved dollar digital currency.
The company is backed by the world’s largest asset manager, BlackRock, as well as crypto exchange company Coinbase, and has been proactively preparing for possible upcoming federal regulations. Regardless of the current crypto downturn, this means that Circle is still well-placed to see steady long-term growth.
Insights
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- We offer flexible paid time off — so you can thrive at work, and at rest
- No matter where you live, we offer a market competitive suite of health benefits to help keep you and your loved ones safe
- Work Remotely: Do your best work from home. With a company laptop, stipend for business equipment, and access to WeWork locations, Circle remote jobs empower our employees to do their best work.
- All U.S. employees enjoy 401(k) benefits with company matching, and can become owners in Circle through our equity program
Company values
- Multistakeholder - We must organize, incentivize and measure ourselves against meeting the needs of all of our stakeholders
- Mindful - We seek to be present and aware, to be respectful, active listeners (with each other and with our customers alike), and pay attention to detail
- Driven by Excellence - We relentlessly pursue excellence, we do not tolerate mediocrity, we reward based on merit, and we work intensely to achieve our goals
- High Integrity - We seek open and honest communication, and hold ourselves to very high moral and ethical standards
Company HQ
South Boston Waterfront, Boston, MA
Founders
Jeremy Allaire
(CEO)Founder & former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
Salary benchmarks
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