Product Marketing Manager, Anaplan

Salary not provided
Mid level
London
Anaplan

Cloud-based modeling and planning for sales, operations, and finance

Job no longer available

Anaplan

Cloud-based modeling and planning for sales, operations, and finance

1001+ employees

B2BEnterpriseInternal toolsProductivityAnalyticsBusiness IntelligenceData Analysis

Job no longer available

Salary not provided
Mid level
London

1001+ employees

B2BEnterpriseInternal toolsProductivityAnalyticsBusiness IntelligenceData Analysis

Company mission

Anaplan's mission is to make all planning for all people a reality. They believe our world is better when we connect communities of people with data to enhance decision-making in dynamic environments.

Role

Who you are

  • Anaplan is currently seeking a Product Marketing Manager based in the UK to join our Marketing organization
  • Minimum three years of product or solution marketing experience
  • Bachelor’s degree from an accredited college or university
  • Experience working with B2B marketing, sales enablement and cross-functional teams
  • Strong cross-functional collaboration and ability to influence without authority
  • Experience developing marketing content to target key audience members and drive pipeline for your products
  • Deep technical product understanding and experience launching enterprise products and platform features
  • Self-motivated and doesn't wait for prescriptive direction, capable of working in a fast-paced, dynamic environment
  • Excellent command of English, both written and verbal

What the job involves

  • As a part of the global Product, Industry, and Solutions Marketing team, this role will work closely with stakeholders across our Product, Marketing and Sales organizations to tell the story of our Platform and develop and execute a product-specific marketing strategy
  • As Product Marketing Manager, you will grow our business by bringing new products and features to market through timely, compelling launch strategies, while crafting clear positioning and messaging that resonates with our target audience
  • Understand the product's capabilities and value proposition to different stakeholders in the buying process
  • Build scalable internal and external facing content for the products you own, and work with the campaigns team to drive demand and pipeline
  • Develop internal sales enablement content and training sessions ensuring relevant stakeholders understand product functionality and how to position to potential prospects
  • Ensure successful product release & launch communications as well as refine our ongoing marketing strategies and execution
  • Research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Icertis against the competition
  • Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value

Salary benchmarks

Our take

Anaplan provides cloud-based planning software across various use cases. The Anaplan platform replaces the patchwork of outdated tools (from the likes of Oracle, SAP and IBM) that don’t interact well with each other, and does away with the manual planning processes that are often overly complex, inefficient and costly.

The Anaplan platform can handle high volumes of data processed in real-time. The company’s modeling engine - based on proprietary Hyperblock technology - enables thousands of concurrent users to all access a centralized data pool. The technology lets users create detailed planning models that incorporate data down to the transaction level (across stores, employees and product SKUs) to improve decision making. While legacy planning solutions tend to be focused solely on the finance department, Anaplan’s platform enables collaborative planning across all areas. The company generates about 40% of its business from outside of core finance use cases.

There are multiple ways for the Anaplan platform to be used throughout any organisation - ranging from budgeting and forecasting to modelling and pricing optimisation. Planning tools can be put to work to gauge sales performance, handle departmental budgets, manage marketing spending, improve inventory management, and deal with IT project budgeting.

Anaplan has over 175 partners and more than 1,700 customers worldwide, and was acquired by Thomas Bravo in 2022, reconfirming its position as a leader in connected planning. Despite its solid position, the company was not immune to layoffs in 2023 due to the economic slowdown.

Kirsty headshot

Kirsty

Company Specialist

Insights

Top investors

Some candidates hear
back within 2 weeks

-2% employee growth in 12 months

Company

Funding (last 2 of 6 rounds)

Dec 2017

$60m

SERIES F

Jan 2016

$90m

SERIES E

Total funding: $299.9m

Company benefits

  • Flexible working
  • Work from home opportunities
  • Health insurance

Company values

  • Open
  • Authentic
  • Inclusive
  • Collaborative
  • Creative
  • Tenacious

Company HQ

Yerba Buena, San Francisco, CA

Leadership

Charlie Gottdiener

(CEO (Not Founder))

Currently Board Member at TransUnion, Neustar Security Services, and smartShift.


People progressing

Rick

Joined as Lead Technical Recruiter, promoted to Senior Technical Recruiting Manager after 5 years. They have recently been promoted to Director of Global Technical Recruiting.

Share this job

View 31 more jobs at Anaplan