Otrium offers brands a number of key advantages compared to the old ways of dealing with excess inventory such as brick-and-mortar retail outlets. It provides control over price, inventory and a technology platform that gives brands real time data and analytics on how the items they are offering are selling. The site also gives brands an easy way to sell online without the effort involved in creating their own website, and can provide analytics showing how to price excess inventory to achieve sell-through.

To date, Otrium has over 300 brand partnerships with both up-and-coming designers and luxury names, such as Karl Lagerfeld, Joseph, Anine Bing, Belstaff, Reiss, and ASICS, and more than 3 million shopping members. However, it had to shut down US operations to refocus on Europe in a 2024 profitability push.