Director of Demand Generation, Thentia
3+ days a week in office
Govtech platform for regulators
Job no longer available
Govtech platform for regulators
101-200 employees
Job no longer available
3+ days a week in office
101-200 employees
Company mission
To provide the technology and leadership that agencies deserve, enabling them to achieve success now and long into the future.
Role
Who you are
- Post-secondary education such an MBA, or degree in marketing or a related area of study
- 8+ years of experience in a demand generation or growth marketing role with at least 3 in a leadership role in B2B SaaS demand generation marketing
- Proven track record of driving significant quantifiable growth results through demand generation campaigns
- Demonstrable experience in researching and understanding customer personas and building corresponding results-oriented demand general campaigns
- Hands-on experience with a wide range of demand generation channels and tools, including LinkedIn Campaign Manager, Google Ads, and Pardot
- Strong analytical skills and experience with campaign performance metrics and reporting
- Experience building, managing, and leading a team of demand generation specialists while remaining hands on to build and to get the job done
- Relevant digital marketing certifications are a plus
What the job involves
- Understand and help map the full buyer/customer journey from moment of first awareness, through online engagement and closed won deals
- Become an expert on the nuances of the regulation industry to effectively drive growth and reach new target audiences/customers
- Build out the Demand Generation function, including at the core a predictable inbound pipeline while managing day-to-day paid media spend across a range of channels
- Build, execute, and measure campaigns and nurture sequences that map to the buyer/customer journey
- Work with our GTM teams to design and deploy campaigns across various channels by providing them with required assets and information
- Analyze and report on campaign performance metrics, including engagement and conversion rates, attribution, LTV/CAC among others that demonstrate ROI
- Hire, manage, and train a team of demand generation specialists
Otta's take
Xav Kearney
CTO of Otta
The effectiveness and efficiency of government agencies is vital in enabling them to best serve their citizens, but regulators working for these agencies can face time-consuming manual processes and inconvenient technology. Thentia Cloud for Government is an industry-leading govtech platform that is built by regulators, for regulators, delivering comprehensive solutions for the unique nature of their work.
The company have proudly built a platform which enables regulators to manage all their regulatory requirements within one centralized, highly configurable platform. On top of its technological capabilities, Thentia also delivers access to comprehensive regulatory expertise, allowing its clients to benefit from the industry experience of its leadership.
Thentia's platform has 9 million active users, and the company has worked with numerous self-regulated and government entities across Canada and the US, as well as globally - with plans to continue expansion into the future. A recent partnership with Carahsoft will bring its product to the public sector, as the companies deliver an end-to-end platform that supports all important regulatory licensing processes, enabling greater adoption of Thentia Cloud.
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2024
$38m
SERIES B
Apr 2022
$10m
SERIES B
Total funding: $58m
Company benefits
- Healthcare: Thanks to partnerships with SunLife, United Healthcare, and Empire Life, Thentia offers first-class health, dental, and visual insurance plans to all employees.
- Paid time off: Thentians are guaranteed a minimum of three weeks' vacation, in addition to generous allotments for other types of leave, such as sick days, compassionate care days, and parental leave.
- Year-end bonuses: All Thentians have opportunities for year-end bonuses to reward growth, development, and outstanding contributions to our overall goals as a company.
- Professional development: We will provide you with resources to develop your skillset, grow as a professional, and fine-tune your role to fit your unique set of talents and ambitions.
Company values
- Mutual Care & Support: We care about our employees. Wherever we operate in Canada and the U.S., our employees are provided with health insurance coverage. Thentians in the U.S. enjoy comprehensive health insurance, with premiums fully paid for by Thentia.
- A Sense of Purpose: We’re not just here to “disrupt” an industry. We’re not just here for profit. We work for a greater good, using our skills and talents to help regulators more effectively serve licensed professionals as well as the general public.
- A Company of Builders: Whether we’re building long-term client relationships, forward-thinking software solutions, or strong employee relationships, we as Thentians tackle every opportunity to create things that are bigger than the sum of their parts.
- Diversity & Inclusion: We would be nothing without the diversity of background and diversity of thought that underpins everything we do as a team. Thentia Cloud offers a receptive and equitable work environment where all perspectives are welcome.
- Shared Ownership: We believe that our employees should benefit directly from the overall success of our company. Our stock ownership program guarantees that every Thentian has the chance to personally invest in our collective prosperity.
Company HQ
St. Lawrence, Toronto, ON
Articles
Founders
Julian Cardarelli
(CEO)CEO since founding the company in 2015. Has a background in Business Services.
Salary benchmarks
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