SEO Specialist, Formlabs
3-5 days a week in office
High performance 3D Printers
Job no longer available
High performance 3D Printers
501-1000 employees
Job no longer available
3-5 days a week in office
501-1000 employees
Company mission
To bring powerful and accessible fabrication tools into the creative hands of professionals around the world.
Role
Who you are
- 2+ years of experience in an SEO role
- Excellent English language skills, other languages are a plus
- Deep understanding of SEO and content best practices and excitement to experiment
- Experience with a modern online marketing and SEO tech stack: Ahrefs, Google Analytics, Google Search Console, YouTube Studio, YouTube Analytics, Screaming Frog, Marketo, Salesforce, email tools, spreadsheets, CMS software
- University/college education in Marketing, Business, Engineering, Journalism, Communications, Education, Linguistics, Public Relations, or similar
- Proven ability to work independently and cross-functionally
- Analytical, proactive, and goal-driven mindset
- Autonomous, organized, and detail-oriented
- Proactive, and goals-driven mindset
- Exceptional planning abilities and attention to detail in an agile environment
Desirable
- B2B marketing experience
- Writing skills and experience
- Experience with design tools (Figma), photo/video production
- Familiarity with 3D printing and the 3D printing industry
What the job involves
- Drive our SEO strategy from keyword research to content creation, and on-page, off-page SEO, and technical SEO
- Lead various SEO projects: Conduct keyword research, generate content ideas, write article briefs for freelancers and in-house writers, optimize existing and new content for SEO, build links to our website
- Identify growth potential in the areas of site structure and optimization, keyword selection, content development, and on-page optimizations
- Carry out regular website SEO audits and troubleshoot issues directly (fixing broken links, redirect chains, meta information, etc.) and with the help of our Web team
- Manage videos on our fast-growing YouTube channel, optimize YouTube videos for SEO, and support video content planning and scripting
- Manage our content inventory, and reporting and monitor KPIs across the different markets with organic growth and lead generation focus
- Create guest posts for 3rd party websites, linking back to pillar content pieces on our website to help boost keyword rankings and bring through relevant referral traffic
- Conduct A/B test to optimize our main pages for conversion
- This is a 1 year contract with possibility of extension
Otta's take
Sam Franklin
CEO of Otta
Formlabs' founders met at MIT in 2011, and set about creating a company that would disrupt the 3D printing market. While the majority of the industry was experiencing a crash, Formlabs managed to buck the trend by implementing additive manufacturing (stereolithography) to a desktop form factor.
While many 3D printing manufacturers have tried in vain to market their hardware to home users, Formlabs has maintained a laser-sharp focus on serving the needs of professionals and large-scale companies such as Coke and Sony. Striving to keep costs low while maintaining an optimal user experience, the company has sold well over 100,000 printers.
With considerable funding at its back, Formlabs has continued to develop new solutions such as a series of mass manufacturing solutions that enable its customers to dramatically increase their 3D printing output. As the largest supplier of professional SLA and SLS 3D printers in the world, the company is well set to further its position and achieve further global growth.
Insights
Company
Funding (last 2 of 6 rounds)
May 2021
$150m
SERIES E
Aug 2018
$15m
SERIES D
Total funding: $250.8m
Company benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
- Weekly Wolt credits (9500 HUF/week) for lunch delivery
- Private health insurance with Medicover
- Shares in the company
- Free beverages and snacks at the office
- A monthly or quarterly public transportation pass
- An inclusive, dog-friendly office with diverse and inspiring colleagues
Company values
- Autonomy - We leave space for people to do their best, and take initiative to chart their own career course
- Cutting Edge - We’re building things that haven’t been built before, so we can push the edge of what’s possible
- Results - We dream big, but our focus on getting things done is what drives us forward
- Curiosity - We are always asking why to push ideas and actions beyond the status quo
Company HQ
Ward Two, Somerville, MA
Founders
Maxim Lobovsky
(CEO)Interned at NASA Robotics Academy, and was a Research Assistant at MIT before co-founding Formlabs.
Natan Linder
(Chairman)Co-founder and CEO at Tulip, and Member of the Board Of Directors at Volta Labs. Also an Advisory Board Member at RightHand Robotics. Previously a Research Assistant MIT Media Lab.
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