Growth Marketing Manager, Aviva
Fixed Term Contract
£55-60k
+ Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s. Plus up to £1,200 of free Aviva shares per year through our Matching Share Plan
More information about location
Insurance, wealth and retirement business
Job no longer available
Insurance, wealth and retirement business
1001+ employees
Job no longer available
£55-60k
+ Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s. Plus up to £1,200 of free Aviva shares per year through our Matching Share Plan
More information about location
1001+ employees
Company mission
With you today, for a better tomorrow. Aviva exist to be with people when it really matters, throughout their lives.
Role
Who you are
- This role would be great for someone ready for a step up in their marketing career, particularly if you have experience working across various channels and enjoy challenging the status quo to drive marketing excellence
- Strong understanding of digital marketing, propositions, and platforms
- Experience working in agile environment is highly desirable
- Extensive end-to-end campaign ownership experience across paid, owned, and earned channels/media
- Ability to work with agencies and cross-functional teams to deliver creative and content based on customer insights
- Experience influencing a wide range of senior stakeholders, including Compliance, Legal, Product, Digital, and Data teams
What the job involves
- FTC until February
- As a Growth Marketing Manager, you will support the One Aviva Customer Strategy by driving innovative marketing campaigns
- Your role will involve utilising new platforms, tools, and data to enhance marketing practices across all products and propositions
- You will work in an agile environment, collaborating with cross-functional teams to deliver test campaigns and programmes
- Your insights and learnings will drive change within the Customer & Marketing function, scaling successful tests into business-as-usual activities and influencing marketing strategies across Aviva
Salary benchmarks
Our take
With 18 million international customers, Aviva is the largest provider of insurance and leading life and pension funds in the UK. With a history that dates back to the founding of Hand in Hand Fire & Life Insurance Society in 1696, Aviva’s current form is thanks to a merger between Norwich Union and CGU plc in the year 2000.
Over the noughties, Aviva grew its market out to Europe and established a high-profile foothold in America thanks to the most expensive advertising campaign of the time that included celebrities Alice Cooper and Bruce Willis. Into the 2010s, the insurance broker was forced to restructure and close a large number of its non-core businesses in a bid to increase its shareholder returns and streamline its focus. In 2012 it sold its US wing to Athene Holding to further this goal.
Now stripped back after sell-offs of subsidiaries in Indonesia, Italy, and many more countries, Aviva is refocusing on pensions. In the wake of a Pensions Dashboard Programme delay in the UK, Aviva is in the running to take over the programme thanks to its pre-existing private systems. This exemplifies Aviva’s renewed focus on the fintech sector, all whilst playing national analyst during the cost of living crisis thanks to its annual Age of Ambiguity study.
Steph
Company Specialist
Insights
Company
Company values
- Care
- Commitment
- Community
- Confidence
Company HQ
City of London, London, UK
Articles
Leadership
Amanda Blanc
(CEO, not founder)Currently Group Board Non-Executive Director at BP. Previously Chairman of the Welsh Rugby Union, Senior Advisor at Trov, CEO at Zurich Insurance Company.
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