Senior Brand Paid Marketing Manager, HoneyBook

• 7+ years of experience in digital marketing, ideally within a B2B/B2SMB SaaS environment
• Strong understanding of performance marketing and demonstrable experience with SEM, display advertising, social media marketing, YouTube, and other relevant channels
• Experience with business intelligence tools such as Looker
• Strong understanding of brand lift and conversion lift studies, and experience with landing page testing
• Ability to align marketing initiatives with broader business goals and objectives
• Experience with lead generation strategies
• Excellent presentation skills and the ability to effectively communicate with senior stakeholders
• Ability to work with ambiguity and prioritize projects based on potential impact toward company growth

• As the Senior Brand Marketing Manager at HoneyBook, you’ll spearhead the strategic direction and execution of full-funnel paid marketing campaigns
• Your role will involve collaborating with stakeholders, developing innovative marketing strategies, and optimizing campaigns across multiple channels, including social media, product marketing, and content marketing
• You’ll manage budgets, analyze campaign performance, and present actionable insights to senior stakeholders, ensuring our marketing efforts align with business goals and drive measurable success
• In this pivotal role, you’ll influence our brand’s perception in the market and develop compelling creative strategies for paid media and content marketing
• You’ll build strong relationships with internal and external partners, identify brand marketing opportunities, and create comprehensive measurement plans for full-funnel campaigns
• By leveraging your expertise in performance marketing, you’ll play a crucial role in driving channel growth, enhancing brand engagement, and supporting HoneyBook’s position as the leading solution for independent business owners
• Your success will be measured by your ability to develop and execute effective marketing campaigns, drive top-of-funnel acquisition funnels, and achieve meaningful brand engagement
• This is a unique opportunity to shape the HoneyBook brand and contribute to our growth and success in the marketplace
• Collaborate with stakeholders to develop and execute innovative, full-funnel paid marketing campaigns across social media, product marketing, content marketing, lifecycle, and owned surfaces
• Establish and monitor spend and key performance indicators (KPIs), analyze campaign performance, optimize campaigns, and present actionable insights to senior stakeholders
• Allocate and manage budgets for various marketing campaigns and platforms
• Proactively identify brand marketing opportunities and develop strategic plans, including objectives, scope, timeline, and budget
• Lead the development of compelling creative strategies for paid media, content marketing, and landing pages
• Create measurement plans for full-funnel marketing campaigns including brand lift, conversion lift, and matched market testing (geo testing)
• Build strong relationships and collaborate with internal and external partners to drive high-quality solutions and campaign success
• Develop comprehensive paid media strategies aligned with business goals
• Identify target audiences and determine the best channels and tactics to reach them

• Medical insurance: We've got you and your family covered - from head to toe
• Parental leave: Welcome in parenthood with paid leave and quality time to spend with your family
• Open PTO: Take a break, hit reset, and come back refreshed
• Equity: Enjoy equity and retirement plans
• Wellness & development budget: Health mind, health body, and health career - it's all possible
• Hybrid workspace: Get office camaraderie or enjoy the flexibility to work wherever you work best

Total funding: $498m

The self-employed sector is growing quickly, with freelancers now comprising a third of America's workforce. HoneyBook addresses the challenges faced by solo entrepreneurs by offering an all-in-one platform for client communication, invoicing, and booking. it charges a subscription fee and a 3% fee for online transactions.