Marketing Specialist, Live Nation
EMEA
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- The ideal candidate should be adept at managing client expectations as well as internal teams to support client deliverables
- They must thrive in a fast-paced, deadline-driven environment with multiple ongoing projects and be able to handle unplanned assignments and interruptions from both internal and external stakeholders
- BA/BS in Marketing or a related field
- 2+ years of experience in a role with similar requirements in digital marketing, product marketing, or the live entertainment industry
- Ability to effectively interact with clients and colleagues across the executive, mid-manager, and day-to-day operations levels in a professional, service-oriented manner
- Strong written and verbal communication and comprehension skills, ability to adjust style based on audience
- Exceptional organizational skills and attention to detail
- Ability to work effectively under pressure and tight deadlines
- Strong quantitative skills including analytical abilities
- Understanding and interest in the business side of live music industry
- Strong proficiency required in Microsoft Office products— particularly Excel and PowerPoint
- Proficiency in Photoshop, Google Analytics, and Salesforce preferred
- Rock Solid Reliability – I earn the trust of clients, co-workers and fans; I set clear expectations; I deliver high quality work on time and on task; I take the time to do things right
- Winning Teamwork – I collaborate with others; I share information openly; I listen and take time to empathise and understand where others are coming from; I show recognition and appreciation for the contributions of others
- Act with Integrity – I am proud of the way I represent myself and the company to others; I act with good intentions; I have direct, honest conversations while creating a safe work environment for open dialogue; I represent information and data accurately and completely
What the job involves
- The Marketing Specialist (EMEA) plays a critical role in the tactical management and execution of B2C marketing and communications activity supporting Ticketmaster Music’s suite of premium products and services
- As the primary support for senior Marketing team members, core responsibilities also include coordinating day-to-day marketing operations, overseeing requests and communications for touring artist and promoter clients across Europe, the Middle East, and Africa (EMEA) and delivering exceptional customer service
- This position works closely with teams across Ticketmaster Music (including Artist & Promoter Relations and Operations) and actively collaborates with Ticketmaster and Live Nation Entertainment Marketing stakeholders across EMEA
- Support the adoption and success of Ticketmaster Music’s products and services, designed to help artists and promoters meet their touring goals
- Execute impactful B2C marketing and communications campaigns that leverage Ticketmaster-owned media to drive incremental demand and ticket sales for our clients and products
- Coordinate with Ticketmaster EMEA local Marketing staff to communicate campaign needs, drive consistency across territories, and monitor deployments
- Aid senior members of the Ticketmaster Music Marketing team with assigned tasks and projects
- Translate demand and marketing data, proactively turn into actionable insights and learnings
- Support reporting, data, and analytics projects, utilizing both internal and web tools (i.e. Google Analytics)
- Guide client marketing contacts in effective product usage, including reporting and marketing solutions
- Partner with senior Marketing team members and B2B Product Marketing to develop compelling decks and marketing materials that effectively communicate our products and services to client stakeholders
- Capture client stories to demonstrate the value clients are deriving from our solutions and provide feedback to B2B Product Marketing teams to produce case studies and related content
- Assist with copywriting, image re-sizes, and similar tasks related to marketing campaigns
- Serve as the internal “expert” on our clients: understand their business challenges/opportunities, how Ticketmaster’s current offerings benefit them, and advocate for new offerings
- Attend and, where needed, lead calls and meetings with clients, deliver compelling content and information via formal presentations
- Provide excellent communication with clients and internal teams, ensuring nothing falls through the cracks
- Establish and maintain strong relationships with internal teams, clients, and peers
- Assist with administrative departmental functions such as reporting, invoicing, and information gathering
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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