Tiqet’s easy browse-and-buy selection of e-tickets to top locations across the globe has proven especially useful - both for facilitating greater footfall, and for converting visitors to repeat customers with data gathering and analytics. It is this latter point that may prove especially useful: with an increasing proportion of museums' and attractions' revenue coming from gift shops and cafés, rather than ticket sales themselves, they are increasingly pivoting towards a consumer model. Consequently, they will need to keep a tighter finger on the pulse of consumer demand.

What bodes especially well for Tiqet has been a impressive funding round led by travel giant Airbnb, who offered guidance and collaboration to the startup. The company has led digital transformation in a key aspect of the tourism industry, and has made several advantageous partnerships with companies such as Klook and RUNNR.ai.