Ikue has set out to be the most innovative platform collecting data to inform marketing strategy specifically for telcos. It prides itself on allowing marketers to use hyper-personalised messaging to the right recipients, at the best time, and is keen to frame this as beneficial to consumers too amidst the backdrop of data privacy. The SaaS platform uses an AI engine to help inform these insights, amalgamating a variety of different consumer touch points to produce a super customised customer journey. This focus on personalisation specifically within the telecommunications industry has helped Ikue stand out in an otherwise crowded market.

The company's successful funding raise is an indication of the market's faith in its offering, and with more streaming services than ever before and social media usage inevitably rising, there is a great opportunity for Ikue to continue its growth and prove its value for both consumers and marketers.