• 10+ years experience in demand generation/field marketing
• 5+ years of recent experience within marketing B2B enterprise software or cloud-based solution provider
• Ability to turn vision into strategy and a marketing plan
• Experience breaking into new markets with a strong competitive landscape
• Integrated marketing program planning, execution, and reporting experience
• Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
• Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
• Experience in managing quarterly and annual program budgets
• Experience in vendor management and negotiating
• Hands-on experience with sales and marketing automation systems
• Strong project management skills; excellent attention to detail
• Excellent oral and written communication skills
• Proven ability to excel in a dynamic, fast-paced environment is extremely important
• Strong team player with a positive attitude
• Bachelor’s degree required
• Travel 10%

Desirable

• Oversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
• Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, field events, user events, industry events/tradeshows, webinars, digital, and PR
• Develop fresh campaign and program approaches to break into new and competitive markets
• Work closely with sales teams to craft account-level marketing plans for top strategic accounts
• Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
• Manage relevant agencies and 3rd parties in the execution of programs
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
• Track and measure all marketing programs and optimize resources against objectives and budget