Deputy Head of Social Media, The Telegraph
3-5 days a week in office
Multi-media news publisher
Open for applications
Multi-media news publisher
1001+ employees
Open for applications
3-5 days a week in office
1001+ employees
Company mission
To provide content that inspires people to have the perspective they want to progress in life.
Role
Who you are
- Extensive experience of social media, particularly of Facebook, Instagram and Twitter - preferably with a national quality publisher, and experience with subscription models
- Extensive experience of driving follower growth across diverse platforms
- Experience of driving community and engagement through social media - and understanding of what engagement metrics are of importance to a quality publisher
- Extensive experience of different digital storytelling methods as applied to social media - particularly video and graphics
- Experience supervising and leading a team and working with colleagues in a newsroom
- Excellent understanding of what constitutes quality digital publishing in a busy editorial environment -and knowledge of what is important to the Telegraph
- Understanding of analytics tools, and the ability to make decisions about social media activities based on analytics when appropriate
What the job involves
- Manage the day-to-day output of the social media editors across our various accounts and platforms; ensure posts are of the highest quality, on-brand and optimised
- Develop the Telegraph's social media strategy as a means of promoting, supporting and maximising the impact of its editorial content - crucially, driving subscriptions, and growing reach and influence
- Assist the Head of Social with devising strategies for Facebook, Instagram, Twitter, LinkedIn, Reddit, TikTok and be on top of any emerging platforms and trends, always thinking about how to best promote Telegraph stories and content
- Work with visual storytelling teams (video, graphics, data and design) to create unique, original content that will drive engagement on social media and make the Telegraph stand out against our competitors
- Use analytics tools to help guide Commissioners across the newsroom
- Support reporters with training and guidance in growing their own social media communities
Salary benchmarks
Our take
The Telegraph was the first newspaper to report on a number of notable news scoops, including the outbreak of World War II and the 2009 MP expenses scandal. Now, the Telegraph Media Group has grown into a multimedia news brand, providing subscribers with access to journalism across The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph newspapers.
The brand hit a £33.3m operating profit in 2021, indicating the group has managed overcome the difficulties print media has struggled with since the turn of the millennium. Adapting to digital distribution has earned it over 100 million individual readers a month globally, though the Daily Telegraph remains Britain's best-selling print broadsheet.
People's increased curiosity in current affairs has been the driving force behind The Telegraphs phenomenal growth and the company continues to invest in top-notch journalism.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- Holiday
- Pension
- Life assurance
- Medical cover
- Parental leave (six months fully paid)
- Cycle to work scheme
- Season ticket loan
- Emergency child and dependent care
- Employee assistance program
- Gym flex
- Fruit in the office
- On-site massage
- On-Site gym
- On-site GP
- Trained mental health first-aiders
Company values
- Fearless - We’re fiercely ambitious; we set the agenda and lead by example. Respect for our readers and pride in our reputation means we never compromise on the truth. We share brave and insightful opinions, and are not afraid to ruffle feathers.
- Together - We’re generous with our support and trust. We’re open and unselfish with our knowledge. We work with self-awareness and a sense of humour.
- Informed - We’re smart, well-informed and up-to-date. We make intelligent predictions, bold plans and rational decisions. We take full ownership of our work and our results.
- Open-minded - We’re creative and pioneering, and not afraid to take risks in pursuit of innovation. We develop our thinking through meaningful, stimulating and honest debate. We embrace diverse perspectives, backgrounds and viewpoints.
Company HQ
Victoria, London, UK
Articles
Leadership
Nick Hugh
(CEO, not founder)Previously Head of Business Development at 24/7 Media for 9 months, Cost Transformation Programme Director at British Telecom for 3 years, Director of Publisher Services at Phorm UK for 1 year, and Vice President - EMEA at Yahoo for 2 years.
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