Senior Marketing Manager, TouchNote
Acquisition
Postcard and photo-card sending app
Job no longer available
Postcard and photo-card sending app
21-100 employees
Job no longer available
21-100 employees
Company mission
TouchNote's mission is to make it easy for people to send thoughtful postcards, prints and presents with just a few taps of a phone or tablet.
Role
Who you are
- 6+ years of experience in online marketing
- Experience in running cross-channel marketing campaigns, spanning ATL and digital, including performance optimization and reporting
- Experience managing partner agencies (media, partnerships, affiliates)
- A proven track record of driving customer acquisition and efficiency
- In-depth knowledge of the US market, consumer and media trends
- Proficient with Google Ads & Google Analytics
- Experience in reporting and data analysis - Proficient with analytical tools and a good understanding of mobile and digital attribution
- Solid problem-solving skills, able to come armed with solutions and a clear strategy to achieve OKRs
- Exceptional written communication, problem-solving, and project management skills
- Strong relationship building, collaboration and agency management skills
- A proactive and continuous learning mindset and enjoys a challenge
- An energetic self-starter with the ability to thrive and multi-task in a fast-paced environment
- A minimum of a BA/BS degree
Desirable
- Experience working in a scale-up
- A track record in acquiring and converting online users on both web and app
- Experience with an app-focused business, growing memberships for a subscription offering
- Working knowledge of social platforms such as Facebook, Pinterest, TikTok (including campaign set-up)
- Strong relationships with local agencies - media, partnerships
- Experience with affiliates as a channel
What the job involves
- We are looking for a skilled Senior Marketing Manager based on the East Coast in the US to join a high performing Growth function
- Reporting into the Global Acquisition Lead, this is a pivotal role that will drive new customer acquisition across our key markets, with a specific focus on the US
- The Senior Marketing Manager will also work closely with the product/tech, creative and data teams
- This person will also be responsible for driving growth and performance of our brand activity, covering channels such as video and TV (Connected, OTT, Linear), partnerships, influencers, affiliates, as well as ASA & ASO and new channels / platforms
Share this job
Insights
5% employee growth in 12 months
Company
Company benefits
- Company laptop
- Free credits with TouchNote
- Gym Membership
- 20 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Funding (1 round)
Jan 2012
$6.8m
GROWTH EQUITY VC
Total funding: $6.8m
Our take
TouchNote allows its users to design, create and send personalised greetings cards and gifts to anyone they like, straight from their desktop, tablet or mobile phone. There are many competitors in the market, but TouchNote differentiates itself with a focus on seamless user experience.
Smartly, after over 10 years in business, TouchNote switched to a subscription payment model. It offers a number of different packages, all intent on making card-sending a regular occurrence, not just for holidays. With the subscription economy still accelerating, TouchNote will likely be riding this wave for a bit longer.
TouchNote has continued to innovate in order to keep their customers interested, with additions such as an unlimited cards plan. As long as the company can keep selling the value of relationships to its customers, it should have plenty of opportunity for growth.
Steph
Company Specialist at Welcome to the Jungle