Marketing Analytics, doola
+ Equity
U.S. business registration service
Job no longer available
U.S. business registration service
21-100 employees
Job no longer available
+ Equity
21-100 employees
Company mission
To unlock the potential of human entrepreneurship and democratize access to wealth creation by empowering anyone in the world to turn their dream idea into their dream US business.
Role
Who you are
- Have 3+ years of experience in a marketing or growth analytics role, ideally in a high-growth startup environment
- Strong working knowledge of marketing and business intelligence tools (e.g. Google Analytics, Search Console, Mixpanel, Segment, Amplitude, PostHog, Advertising platforms, Heap, CRMs, etc.)
- Are an expert in SQL and Excel/Google Sheets
- Comfortable applying and explaining statistical concepts
- Have great project management skills and can keep up with multiple internal relationships
- Are comfortable with ambiguity and creating a path forward for the future of analytics at doola
- Feel strong about doola’s mission to empower businesses across the globe
- Can work at our NYC office
Desirable
- Experience with data visualization tools like Tableau, Looker, or Cognos
- Experience working at a marketing agency (or in-house at a fast growing startup)
What the job involves
- This is an exciting role as you’ll be responsible for helping our early-stage marketing and growth teams create data-informed decisions at a fast growing startup
- From analyzing and presenting TOF (top of funnel) traffic metrics to deep analysis's on customer journey’s and user behavior, you’ll have immense influence on how we approach marketing at doola
- Reporting to our Growth Marketing Lead, but more broadly supporting the full marketing organization, this individual should thrive in the opportunity to provide solutions for questions challenging our growth and marketing teams
- Develop a deep understanding of how our data is structured and transform raw information into visualizations and insights that empower our marketing and growth teams to make effective decisions
- Partner with growth and marketing teams on full customer journey analysis and use predictive analyses to set priorities and tests that improve overall user experiences, retention, and revenue
- Analyze historical data, identify trends, and support decision making and prioritization
- Work with marketing on attribution modeling and create dashboards that give insight into campaign performances
- Create, manage, and maintain a repository of reports and dashboards
- Identify opportunities to improve efficiency in current processes
- Define technical implementations and improvements to our marketing analytics stack to ensure accurate and scalable data tracking
- Take responsibility for analytical projects from intake and ideation to completion in collaboration with marketing, growth, & engineering teams
Otta's take
Sam Franklin
CEO of Otta
Lots of people have great ideas, but the skills needed as an entrepreneur don't necessarily include the time-consuming and difficult work of business administration. Doola is a "business in a box" service, aiming to provide everything a startup needs to launch as a limited liability company in the US, including a bank account, tax support, and access to US payments.
Doola is aimed squarely at smaller-scale businesses and the creator economy, which is a smart move given the rapid proliferation of small-scale startups in recent years. This is partly driven by the US Census's project to generate millions of new business applications and by the rise of monetized content platforms like Twitch and Youtube. So far doola has been used to launch thousands of companies from 130 different countries, and the company is experiencing 7x year-on-year growth.
Between 2022 and 2024, Doola closed funding rounds amounting to $9 million, which are being used to hire new talent in product, engineering, and R&D, and extend its marketing reach. In the longer term, the company is aiming to provide a payments solution, utilising the extensive data it has gathered on startup operations to offer financial services that will supplement its core product.
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Jan 2024
$1m
EARLY VC
Nov 2022
$8m
SERIES A
Total funding: $12m
Company benefits
- Creative and design freedom on a lot of your projects
- Generous PTO / sick leave
- Free food and snacks
- Annual company retreat
Company values
- Taking initiative with a full-stack mentality - We aren't a team that accomplishes goals by way of micro-managing. We're a team of self-starters who can take unclear initiatives and run with them. Each of us is a strong believer in fully owning and understanding the parameters of our projects and attacking tasks on an end-to-end basis to ensure they are followed through
- Strong opinions, loosely held - Here at doola, no questions or thoughts are considered off-limits. Everything we do is centered on delivering value to our customers. We can only do this well by leaving our pride and ego at the door. We own up to our mistakes and always share positive feedback with each other
- Communicate with candor - We are a global team working from multiple corners of the world. Our style is a hybrid of asynchronous and synchronous communication. That said, some things may get misinterpreted or lost in translation. We maneuver through this by embracing it in the spirit of strengthening our relationships. Always communicate with candor about what your intentions are
- Aim for your full potential - We are here to disrupt a stagnant industry and change the lives of millions of entrepreneurs. Where we at doola innovate comes from you and your intention of how you want to unlock your own potential. Be extraordinary, not ordinary
- Be trustworthy and always ready to help - We hold our mission dear in terms of turning entrepreneurs' dreams into reality. This means doing so compliantly and with high accuracy. Trust is a critical component of who we are and what we do - both with each other as team members and of course, with our customers
- Urgency and focus to execute - As a fast-paced, early-stage startup with a massive opportunity for the taking, urgency, and hustle are critical in order to get the ball moving. This is not a structured, slow-paced environment. Each day, we're facing new initiatives and opportunities. Rome wasn't built in a day, but they were laying bricks every hour; with our global team, so are we
Company HQ
Chelsea, New York, NY
Founders
Arjun Mahadevan
(CEO)Experience as Venture Capital and Entrepreneurial Management Teaching Assistant at The Wharton School. Product Manager of Growth for Dropbox from 2016 to 2019.
JP Pincheira
(Co-Founder)Experience as Frontend and iOS Developer for XING from 2013 to 2018. Co-founder of Standups from 2018 to 2020.
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