Marketing Associate, Muddy Trowel
Commercial team
£25-30k
2-3 days a week in office (Hatfield)
Curated potted plant kits
Job no longer available
Curated potted plant kits
1-20 employees
Job no longer available
£25-30k
2-3 days a week in office (Hatfield)
1-20 employees
Company mission
To make gardening more accessible for the next generation of plant lovers by simplifying plant buying and offering personalised support to help people fulfil their gardening ambitions, regardless of the size of their outside space.
Role
Who you are
- Highly organised - This role requires a high level of organisation as you will be managing a number of different tasks and responsibilities
- Excellent attention to detail and well-prioritised - you can handle tasks in real-time and manage a fluctuating workload
- Dynamic - you are flexible to changing priorities and willing to muck in for a fast-growing business
- Creative - you will be leading from a creative standpoint on the development of our brand assets and photography
Desirable
- Previous experience working in a marketing role - experience working across marketing disciplines and familiarity with tools such as Google Analytics, CRM systems or the Adobe suite would be an advantage
- Experience running and monitoring digital campaigns / sponsored content such as Google search, Facebook ads, Instagram, and TikTok would be a benefit
What the job involves
- Monitoring and optimising our evergreen digital marketing activities, such as Google Ads and Social campaigns
- Exploring new channels for sales and marketing activities (e.g. Amazon, partnerships, etc)
- Developing blogs and articles for content marketing and to support our customer base with plant-care expertise
- Clarifying and communicating a strong competitive positioning and customer proposition and consistently executing this across all our customer touchpoints
- Optimising our website for our target audience and increasing conversion on site
- Working alongside our Community Associate on organic social content and customer newsletters to encourage repurchase
- Planning and executing seasonal and event-driven campaigns
Salary benchmarks
Otta's take
Theo Margolius
COO of Otta
Bringing plants and nature into everyday life is a great way of reducing stress and anxiety in the modern world. But the process of gardening can be too messy and time-consuming for people.
Initially founded to support gardeners at the start of the COVID-19 pandemic, Muddy Trowel is tackling this problem by removing the hassle and hard work out of growing beautiful plants and flowers.
Its service delivers customised and curated collections of plants to consumers' doors, making gardening more accessible and simple with intuitive guides. It does this all with a fundamental focus on sustainability, with free compost, long-life plants, and varieties that bees and pollinators love.
Insights
Company
Employee endorsements
Open and honest communication
"Feedback is an important part of Muddy Trowel culture - we regularly take time to discuss what is and isn't working and how we could work better..."
Funding (1 round)
Oct 2021
$1.3m
Total funding: $1.3m
Company benefits
- Support for flexible working alongside London office
- 25 days holiday (plus bank holidays)
- Work from home opportunities
- Half-day off every month to do something plants or gardening-related
- Workplace pension
Company values
- Simple - we make finding and choosing the right plants as easy as possible. We have created gardening kits that provide you with everything you need to roll up your sleeves and create beautiful potted plant collections and garden beds. Through our personalised plant care content, we demystify gardening tasks by removing the jargon and provide advice on how to keep your plants healthy for years to come.
- Sustainable - our world is important to us, so we do all we can to protect and enhance it. We source perennials, plants that are grown to last and select species that are rich in nectar for bees and butterflies. We ensure our partners share this commitment to the environment and we explore the latest approaches to sustainability with respect to the materials we use, the processes we follow and our operations in general.
- Joyful - a garden is an extension of our personality. It should tantalize all of your senses and provide you with instant joy every time you step into it. We want to help you grow and nurture the perfect garden wherever you live.
Company HQ
Hatfield, UK
Founders
Stephen Folwell
(Founder)Having worked at McKinsey, Stephen spent a year at ITV before 6 years at the Guardian. He was co-founder and CEO at LOVESPACE and started Muddy Trowel in April 2020.
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