Senior Customer Marketing Manager, LeanIX
1-5 days a week in office (Bonn, Berlin)
Continuous transformation platform
Job no longer available
Continuous transformation platform
501-1000 employees
Job no longer available
1-5 days a week in office (Bonn, Berlin)
501-1000 employees
Company mission
To enable continuous transformation in enterprises.
Role
Who you are
- You should have a proven track record of understanding customer needs and the decision-making process while also having a strong focus on measuring the success of your programs and being able to confidently present the findings and developments to your key stakeholders
- > 5 years of experience in similar role with a track record of successfully driving customer marketing activities
- BA/BS degree in marketing, analytics, business, or business informatics or similar
- Independent creation and successful execution of community-focused marketing campaigns
- Strong analytical skills and advanced project management skill
- Excellent interpersonal and communication skills
- Understanding of B2B SaaS
What the job involves
- LeanIX, an SAP Company is seeking a Senior Customer Marketing Manager (f/m/d) to join our hyper-growth company to drive customer marketing end-to-end
- You will work closely with all levels in Marketing, Customer Success and Sales to ideate, build and scale customer experience programs aimed to increase the Community’s loyalty and growth
- Develop Customer Marketing Strategy: Ideate and develop an innovative
- Customer Experience strategy based on insights across segments, product and personas while understanding the customer decision journey
- Advance Customer Community’s Maturity: Work with Customer Success to up-level all existing community activities including communication and interaction
- Drive Customer Programs: Devise programs that align the overall business goals to build awareness, generate pipeline, accelerate activation, drive advocacy and referrals
- Content Creation: Develop content calendars and programs to ensure we are providing valuable content to all member segments and driving engagement Cross-functional Alignment: Collaborate with all levels in Marketing, Customer Success and Sales to ideate, build and scale customer experience programs and build out customer
Our take
Founded in 2012, LeanIX is an enterprise architecture software company considered the ‘Google Maps for IT architects’. Its Continuous Transformation Platform offers SaaS solutions to provide IT architects and asset managers, business leaders, and DevOps teams with transparency and control over their enterprise architecture and microservices.
The company is trusted by a long list of international customers - it secured its 1000th customer in early 2023 - with notable clients including Volkswagen, Adidas and Vodafone. It has also accrued dozens of partners, including big names Deloitte and PwC.
As LeanIX continues to rapidly make new partnerships, such as with Cleanshelf and SAP (who acquired LeanIX in 2023 for $1.2 billion), its platform is becoming increasingly able to service all IT areas. Funds raised by the company have enabled it to further develop its complementary solutions for cloud governance, as well as continue international growth by adding to its offices in India, Germany, and the Netherlands.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2020
$80m
SERIES D
Dec 2018
$30m
SERIES C
Total funding: $120m
Company benefits
- You can attend external conferences and training programs, and we organize in-house meetups and lunch&learn sessions
- Our fast-moving startup environment constantly opens up new development opportunities and offers new challenges for personal growth
- Connected Remote Work Mode which means you work remotely from your home office and from one of our offices (approx. 20% of your time)
- Regular company events such as our yearly Christmas party and summer parties
- Our office is not only used for work but is also home to different meetups, table tennis tournaments, or just some beers after work with colleague
- MacBook Pro and all the accompaniments
- 500 (dollar / EUR) home office budget to purchase what you’d like to complete or improve your workspace at home!
- Flexible working hours
- Paid special leave for specific occasions such as your wedding or the birth of a child
- In our offices we have like tons of drinks like water, coffee, tea all available for free and if you like a little more variety, we also complementary some soft drinks as well
- No dress code
- Employee referral bonus
- Dogs at work - We allow our employees to have their dogs at work when they wish (only 2 dogs a day in Boston, though! Just sign your dog up on Slack).
- Pension - We subsidize our LeanIX company pension with 20% of the contribution you convert from your salary 🇪🇺
- Colleagues in the Bonn office can use a job-ticket for free, park next to our building or leave their bike in the bike stands 🇪🇺
- Every non-German speaking employee working in Bonn has a budget of 1000€ to take German language classes if they want to learn the language! 🇪🇺
- Permanent discounts on different products and services of well-known suppliers via our corporate benefits platform 🇪🇺
- HelloFreshGO fridge in our Bonn office where you can grab snacks or a healthy lunch - LeanIX funds 2 EUR per day, per employee, for HelloFreshGO meals 🇪🇺
- Monthly TGIF lunch (“Thank god it’s Friday”), where everyone prepares a dish and shares with the team. TGIF takes places every third Friday of each month 🇪🇺
- Annual social day where employees are off from work to help on a social project 🇪🇺
- Option to lease a JobRad 🇪🇺
Company values
- Valuing customer outcomes over output
- Autonomous Product Teams
- Continuous Improvement
- Collaborative software development
- Craftsmanship
Company HQ
Gronau, Bonn, Germany
Articles
Leadership
André Christ
(CEO)Previously served as Managing Consultant for Deutsche Post DHL Inhouse Consulting and Interned at High-Tech Gründerfonds.
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