Senior Marketing Data Analyst, Turo
$140-170k
+ Equity
Car sharing marketplace
Job no longer available
Car sharing marketplace
1001+ employees
Job no longer available
$140-170k
+ Equity
1001+ employees
Company mission
Turo's mission is to put the world's cars to better use.
Role
Who you are
- The ideal person for this role possesses strong quantitative and analytics skills, is a demonstrated self-starter that operates with an ownership mindset, possess excellent communication skills, and has the ability to get up to speed quickly on different marketing projects
- 4+ years of experience in data analysis, with 2+ years in a marketing context
- Experience with supporting SEM (Google Ads, Microsoft Ads) and/or paid social media marketing campaigns
- Experience designing and executing A/B tests in marketing campaigns
- Experience transforming data into presentations that “tell the story” behind the data
- Strong understanding of LTV and ROI concepts and how they apply to marketing
- Strong SQL skills required
- Strong experience with data visualization tools (Tableau, Power BI, Domo, etc.)
- Familiarity with digital marketing platforms (e.g. Google Ads, Facebook Ads)
- Google Analytics (particularly GA4) expertise preferred
What the job involves
- This analyst will work closely with the Growth Marketing team to help drive our user acquisition efforts, with a focus on Paid Search (SEM)
- Campaign analysis and reporting: analyze performance data for paid marketing campaigns and identify trends, patterns, and areas of opportunity
- Optimization: design and conduct A/B tests to evaluate and optimize campaigns. Provide data-driven recommendations to improve targeting, messaging, and bidding strategies
- Data management: ensure data quality and accuracy in all analyses and reports. Develop and maintain data validation processes
- Collaboration: work closely with marketing teams to understand campaign objectives, and present recommendations to stakeholders in a clear and actionable manner
- Continuous improvement: stay updated on industry trends and best practices in paid marketing, continuously seeking opportunities to enhance our analytical capabilities and tools
Our take
Turo is the world’s largest car rental marketplace. The comparisons with AirBnb are obvious but not unfounded - ‘hosts’ make their cars available to ‘guests’ who benefit from short-term rentals without the cost of purchasing their own automobile.
The startup has reinvented the car-rental marketplace, previously dominated by incumbents like Avis. By allowing users to rent directly from the car owner themselves, Turo is bringing transparency, efficiency, and liquidity to the industry while hosts earn additional income.
Perhaps one of the biggest challenges the company needs to overcome is similar to those that plagued other major sharing-economy companies like Uber - regulation. Specifically Turo faces disputes over bad-faith hosts and from incumbent players, especially regarding airport use. Since its 2022 IPO, Turo has been eyeing further global expansion and targeting a series of strategic acquisitions and partnerships which will expand its product suite for hosts and guests alike.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
22% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Feb 2020
$30m
SERIES E
Jul 2019
$250m
SERIES E
Total funding: $464m
Company benefits
- Dental, and vision coverage
- Time off to volunteer
- Travel credit each month to grab a car and go explore
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company values
- We’re a great bunch - Our people are our #1 asset, and each team member uniquely invigorates our diverse, international, travel- and car-loving cast of characters
- We’re in it to win it - We tackle thorny problems every day. We tinker, we experiment, we measure, analyze, and optimize, and we work tirelessly to realize our mission and vision
- We’re doing cool stuff - From dynamic web and mobile apps to customer experiences that refresh confidence in humankind, we’re crafting a brand that brings adventure to the logistics of travel
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Andre Haddad
(CEO, not founder)Previously worked for 10 years at eBay, holding various positions such as CEO - Shopping.com & Vice President - User Experience & Design.
Salary benchmarks
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