Director of Product Marketing, Kajabi
Lifecycle Marketing
$164.3-219k
Knowledge commerce platform for entrepreneurs
Open for applications
Knowledge commerce platform for entrepreneurs
201-500 employees
Open for applications
$164.3-219k
201-500 employees
Company mission
To empower knowledge entrepreneurs who are serious about their businesses to achieve success online.
Role
Who you are
- Strategic thinker with a bias for action: You think big picture & long term, but also bring a focus on execution and short-term wins
- You are a creative problem solver in the face of blockers or the absence of complete data
- Critical thinker: You combine customer data and analytics, along with customer insights and market research to identify areas of opportunity and develop hypotheses-driven tests
- Process-oriented: You set clear goals and know how to get a team to iterate towards success
- Interpersonal/communication skills: You have an innate ability to channel different points of view
- You are able to establish and maintain excellent relationships and credibility quickly
- You create a team atmosphere with internal staff while achieving key objectives
- You have excellent consulting skills as well as technical writing and public speaking
- Collaborative: You know that the best solutions come from team efforts not from individual genius. You build & foster strong relationships across teams
- Exceptional coach. You are committed to growing and developing your team members
- Unstoppable: You want to win, you want those around you to win, and you’re in it for the love of the game. Marketing and success is more than a KPI, it’s an all consuming obsession with driving growth
- Passion: You are passionate about Kajabi’s mission and our customers
- Compelling storyteller with a strong strategic and analytical mindset; you’re excited to own outcomes end-to-end, continually refining and delivering the company’s narrative
- 10+ years of experience in B2C/SMB marketing for digital companies on a global scale. Deep experience in both product marketing and lifecycle marketing
- Proven leader who has worked cross-functionally and been directly responsible for important business outcomes
- Proven talent management experience with the ability to attract, cultivate, and retain top performers in a world-class marketing organization
- Strong collaborator at the leadership level while also being comfortable doing the day-to-day blocking and tackling work required to scale the organization
- Technical competence with best in class and emerging marketing technologies, platforms and resources with a focus on subscription businesses
- Strong overall business acumen and ability to successfully interact with board members and investors
What the job involves
- As Director of Product Marketing and Lifecycle Marketing, you will own the overall messaging & positioning of Kajabi, our go-to-market strategy & execution, and the lifecycle marketing strategy for Kajabi
- Your work will be critical to establishing us as the trusted partner for creators worldwide, and will require you to partner closely with the broader Marketing team and the Product team
- Ultimately, the job is to grow and lead a high-performing product marketing & lifecycle marketing team, focusing largely on (1) shaping our product lineup & messaging to appeal to creators who aspire to build successful businesses, (2) bringing new products to market (including potentially to new customer segments), and (3) building enduring relationships with prospects and customers, including helping our customers get the most value possible from our products
- Simply put, you and your team will help us understand our customers and tell our story to them, reaching them in an authentic and compelling way
- Own the strategy for bringing our ambitious product roadmap to market, both to attract new customers and to deepen relationships with existing customers
- Simplify the language we use to speak with our customers with a focus on driving comprehension of our value proposition as quickly, and clearly as possible
- Serve as a key stakeholder in the launch of new offerings and new verticals, involved from ideation & exploration to initial launch and then ongoing growth & expansion
- Own the development & execution of our customer lifecycle marketing strategy and roadmap
- Create segmented lead nurturing strategies to nurture and convert prospects
- Build and optimize customer lifecycle programs that leverage email, in-product messaging, and sales to accelerate customer time to value, deepen product usage and adoption, and increase lifetime value
- Help us tell our story and ultimately define our category: What is Kajabi? Why should you trust us? What can we do for you that no one else can do for you?
- Tactically, this will look like messaging and positioning work, competitive intelligence, mapping the buyer’s journey, and helping refine personas—and working with the broader marketing team to guide the creation of foundational marketing experiences: e.g., demos, website content, demand gen assets, videos, webinar content, etc
- Develop, maintain and optimize a comprehensive, value-focused monetization strategy that includes pricing and packaging, feature gating, expansion and promotions
- Represent the voice of the customer. Work closely with our customer experience team to develop sales collateral, case studies, presentations, customer success stories, and other tools that improve our win rate, and enhance the productivity of our marketing and product work
- Of course, the team is the heart of all that we do. You will grow, develop, & inspire a team of talented product marketers and lifecycle marketers, and foster a cohesive, high-performing team
- You will also work closely and collaboratively with our product, design, engineering and of course, with other members of the marketing team
Our take
Kajabi is a monetization platform that provides creators with a chance to turn their learning concept into a polished digital product - whether that's a course, membership, podcast, coaching program, newsletter, or even a full community.
Kajabi solves the issue of convoluted business functions by providing many of the tools needed in one simple place; including payment integration, forecasting, progress tracking, a visual builder, and more. It supplies a range of plans to suit creators with audiences of varying sizes, allowing a range of users to turn their knowledge into income.
Kajabi has helped its customers build hundreds of thousands of products, and secured an impressive amount of funding towards growing the business. Its acquisition of Vibely, a platform for creators to build and lead vibrant communities, further contributes to the platforms ability to enable creators to manage and build their businesses as they want.
Roughly 60,000 creators use Kajabi, and through the platform they have earned a combined $5 billion in lifetime gross merchandising value. Now boasting a valuation of over $2 billion, the company is focussing on integrating AI capabilities into its offering, including with its AI-powered Creator Studio, and AI Creator Hub which supplies six generative tools that rely on GPT-3.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
2% employee growth in 12 months
Company
Funding (1 round)
May 2021
$550m
GROWTH EQUITY VC
Total funding: $550m
Company benefits
- Fully paid health benefits
- Flexible vacation policy
- Generous company 401K matching
- HSA contributions
- Equity
- Free training resources
- Free Headspace/Audible account
- Fitness incentive package
- Paid Parental Leave
- A fully-stocked kitchen, including nitro cold brew on tap in office
Company values
- Obsess over customers. Their success is our success
- Be ambitious. Bias towards action. Focus on impact
- Foster belonging. Create a community of trust and inclusivity
- Take ownership. Be curious. Be accountable
- Simplify. Find the best solution with the least complexity
- Control our destiny. Make deliberate decisions. Build for the long term
Company HQ
Quail Hill, Irvine, CA
Articles
Leadership
Kenny Rueter
(Executive Chairman)Former Branch Manager at Foremost Trading and President of Binary Trading.
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