Head of Product Marketing, Block
Square
$263.6-395.4k
+ Employee Stock Purchase Program
Financial services ecosystem
Open for applications
Financial services ecosystem
1001+ employees
Open for applications
$263.6-395.4k
+ Employee Stock Purchase Program
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- 15-20+ years total experience, with 15+ years of progressive experience in product marketing and related fields e.g. growth strategy, sales, partnerships, marketing, etc
- Track record of strong leadership in the PMM function at industry leading companies, including building and managing large (40+), strategic, high-performing teams to generate revenue growth and exceed targets
- B2B PMM experience, including developing successful campaigns to build Sales pipeline; bonus if you also have B2C PMM experience
- Strong analytical and strategic planning skills, with expertise developing and executing growth-driving, full-funnel GTM strategies with a start-up mentality
- Ability to influence decisions among cross-functional leaders, and to build strong relationships and gain alignment with large groups of stakeholders from all levels of the organization using quantitative and qualitative tactics. Willingness to escalate and relentlessly surface issues until you reach acceptable resolution, while maintaining strong relationships along the way
- Past examples of shaping product roadmap using customer insights and data analytics, and iterating to find product market fit
- Ability to inspire and unify a team via formal and informal authority, and to operate both at a strategic level and in the weeds to diagnose and fix issues
- A passion for enabling businesses of all sizes to be successful and strong customer empathy to understand needs and decision making
- Willingness to travel as needed (not more than 10% of time)
What the job involves
- The Square Product Marketing Lead is responsible for leading the US PMM team to deliver the maximum possible value for Square across acquisition, growth, retention, and product development.
- Within Square’s broader business strategy and objectives, the Square PMM team delivers this value by conducting customer insights and market analysis to help identify and capture the most valuable opportunities across Square’s portfolio of products and target audiences.
- For each of these opportunities, PMMs enable cross-functional stakeholders with a well-prioritized view of target seller segments, seller Jobs To Be Done, decision criteria and journey, and differentiating proof points to ensure we go to market with winning positioning and messaging for each segment in the right channels.
- You will manage a team of 75+ PMMs across audiences and products, and maintain strong relationships with Square’s cross-functional leadership group.
- The immediate scope of this role is the US Market, but US-based PMMs sometimes lead global launches, and you will be responsible for maintaining PMM resources and community globally.
- You will report to Square’s Head of Marketing
- Develop and maintain a comprehensive understanding of Square’s target customer segments, the product-market fit of our products for each segment, Square’s differentiators within each segment vs. key competitors, and the biggest opportunities to grow Square’s revenue
- Oversee the team’s work to share this knowledge across Square to enable partner teams (Inbound and outbound Sales, Marketing, Lifecycle, etc.) to go to market effectively, and in some areas to drive go-to-market activities (e.g. industry and field events)
- Partner with Marketing to develop a breakthrough narrative for Square across and within seller segments and use it to shape key campaigns
- Oversee customer and market analysis and ensure they are factored into Square’s future product vision/portfolio
- Provide ongoing clarity to your team on Square’s strategy and associated goals, and support leads in translating this into day-to-day work planning in order to inform resource prioritization. Use this to set clear success criteria for your direct reports and the full team
- Ensure the [global] PMM Team has the resources, tools, and knowledge necessary to efficiently and effectively conduct all product marketing activities
- Maintain strong relationships with leaders across all relevant cross-functional domains, incl. Product, Marketing, Sales, Account Management, Partnerships, Analytics, and Finance & Strategy
- Continuously evaluate the PMM cross-functional and intra-PMM operating model to ensure PMM is delivering maximum value to Square
- Build/maintain a high-performing, high-energy, and collaborative PMM community across Square. Make sure the team has fun along the way!
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
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