Product Marketing Manager, CaptivateIQ
$104-152k
More information about location
Commission management platform
Open for applications
Commission management platform
201-500 employees
Open for applications
$104-152k
More information about location
201-500 employees
Company mission
To modernise the world of incentive compensation in the hope that people will feel more connected at work if there is greater transparency in how they are rewarded for their efforts.
Role
Who you are
- 3-5 years of SaaS product marketing experience and have a proven track record of working effectively with sales, marketing, and product teams
- Proven ability to develop, test, and refine positioning and messaging
- Experience launching products and features, with an emphasis on building awareness and generating leads
- An excellent communicator with a knack for communicating complex, technical concepts in simple terms
- Experience working directly with customers and serving as the voice of customers within an organization
- An ownership mindset and the demonstrated ability to autonomously own projects from strategy through to execution
- The right blend of a data-driven strategy paired with a bias toward action
What the job involves
- This is an exciting opportunity to help build a world class product marketing team at CaptivateIQ. We’re currently a small but mighty team and are looking for a full stack product marketer who will impact the entire go-to-market funnel; from our persona strategy, to campaign messaging to competitive win rates
- As a member of the product marketing team, you’ll serve as the voice of the customer and market, identifying, analyzing and executing on opportunities in partnership with our sales, marketing and product teams
- You’ll own product and feature launches and develop, test and refine our personas, positioning and messaging across the buyer journey while building out product marketing processes and metrics
- Lastly, you’ll serve as a conduit between CaptivateIQ and our prospect and customer base; evangelizing CaptivateIQ, building relationships and capturing and sharing CaptivateIQ’s impact
- Be an in-house expert on our product and the market; maintaining and sharing a deep understanding of market problems and opportunities and how our product solves them
- Create, test, and iterate on differentiated messaging and positioning across the buyer journey
- Be an evangelist and thought leader for CIQ; informing and publishing thought leadership, supporting prospect/customer calls, analyst inquiries, and presenting at events
- Lead product and feature launches; building out repeatable processes to make a big splash, with lower effort
- Partner with our marketing team to develop case studies, website content, and assets that support the buyer journey
- Partner with sales on analyzing and boosting conversion rates across the sales funnel with compelling messaging, assets, and enablement
- Track and measure key metrics to understand the impact of our GTM efforts and uncover new opportunities
Our take
CaptivateIQ is an incentive compensation platform using AI to automate commission workflows, potentially helping companies make savings on the $800 billion spent each year to manage commission processes. Its no-code SaaS should improve both the efficiency and accuracy of existing legacy processes, providing a much-needed tech overhaul to the sector.
The founding team has real experience with the often over-complicated and cumbersome process of managing commission payments and is joining a raft of companies like UiPath and Celonis in capitalizing on the need to automate sales and finance workflows. CaptivateIQ, founded in 2017, has seen an impressive 600% year-over-year growth and is used by big-name clients like Hopin and ClassPass, attracting healthy investment. This suggests the company is laying firm groundwork in a growing and promising industry.
CaptivateIQ has been smart to keep the platform general enough to apply to any organization needing a performance-based compensation plan. The company's broad customer acquisition and regular funding injections paired with the need for new, robust incentive programmes for scattered and remote workforces has helped CaptivateIQ reach Unicorn status.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2022
$100m
SERIES C
Apr 2021
$46m
SERIES B
Total funding: $159m
Company benefits
- 100% of medical, dental, and vision covered including 75% for dependents 🇺🇸
- Unlimited vacation days and quarterly mental health days so you can recharge 🇺🇸
- $1,000 to explore your dream destination on your work anniversary 🇺🇸
- $500 annual professional development stipend to continue growing and learning 🇺🇸
- $500 home office stipend to decorate your home office 🇺🇸
- $1,000 caretaker stipend to make sure our parent colleagues are being supported 🇺🇸
- Virtual team lunches to keep you connected 🇺🇸
- 401k plan to participate in and save towards the future 🇺🇸
- Newest hardware and tools for the job 🇺🇸
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent 🇺🇸
Company values
- Elevate everybody’s game - We empower people with solutions that help them do their jobs faster, better, and smarter. Going the extra mile is ingrained in the way we set up our team and customers for success
- One team, one dream - We’re all different but we find common ground and strive to invent, collaborate, and create more. Our synergistic team is two steps ahead of the competition because we treat our stakeholders like teammates
- Share the playbook - We build trust with each other by openly communicating the game plan, the big wins, and the difficult losses. We value constructive feedback from others because that's how we learn and grow
- Enjoy the moment! Everyone is encouraged to bring their authentic selves to work. We play to win but enjoy the fun along the way. Each day is an opportunity to express yourself, create joy, and do good
Company HQ
China Basin, San Francisco, CA
Articles
Founders
Mark Schopmeyer
(Co-CEO)Former Investment Professional at Carrick Capital Partners and Finance and Strategy Manager at BrightRoll. Former Investment Banking Analyst at Jefferies & Company and Lehman Brothers. BA in Business Administration from Berkley School of Business.
Conway Teng
(Co-CEO)Former employee at Gusto in Finance and Business Operations. Previously Head of Growth at OrderAhead. Founder of FiveStars. Graduated from Berkley.
Hubert Wong
(CTO)Former Senior Software Engineer at Vungle, OpenTable and CoPilot Labs. BS in Electrical Engineering and Computer Science at Berkley.
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