Senior Marketing Executive, Cancer Research

• Knowledge and experience of delivering end-to-end integrated campaigns across several channels, incl. TV, radio, OOH, social, display, media partnerships & PR (you do not need experience of all) from planning/briefing to delivery and evaluation
• Experience delivering campaigns against KPIs and adapting approach based on learning
• Experience of developing highly effective campaign assets for use across channels
• Experience of building positive working relationships (with internal stakeholders and agency partners) and working effectively as part of a team
• Demonstrable ability to plan and prioritise own workload, meeting deadlines whilst dealing with changing priorities
• Highly analytical and numerate
• Proactive and results driven

• Reports to: Marketing Manager
• We are looking for a Senior Marketing Executive to join our Awareness and Activation team delivering marketing to mass audiences, to bring to life the CRUK brand and drive awareness and support of key fundraising products, including Legacy and Individual Giving
• In line with our brand refresh last year, the Awareness & Activation team led the development and delivery of the 'We Are' campaign which shines a light on the incredible achievements and potential of our research
• As we look to the year ahead and the continued rollout of the 'We Are' campaign and related activity, we have big ambitions and exciting plans!
• Cancer Research UK couldn’t raise the millions that they do each year without our passionate and ambitious supporters
• This is a great opportunity for an experienced marketing professional adept in the delivery of multichannel campaigns to use their skills to have a real impact on how Cancer Research UK communicates with the public, and ultimately funds our life saving research
• Support the delivery of CRUK’s flagship integrated campaign to mass audiences (across channels including AV, OOH, radio and digital) to address brand and fundraising (Individual Giving and Legacy) objectives
• Work with the Marketing Manager to review and sign off channel media plans, and oversee campaign set up across channels
• Work with internal creative teams and agency partners to manage creative development from briefing through to delivery
• Monitor campaign performance and work with agencies to identify and action optimisations. Fed into internal reporting and evaluation processes
• Support collaboration with teams within Marketing and cross-functionally to ensure campaign activity is delivered consistently through-the-line and amplified across owned and earned channels
• Day-to-day management and support of the Marketing Executive, on key projects
• Finance administration, including raising and receipting POs

• Closing date: 21 July 2024 23:55
• This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment
• Recruitment process: Competency based interview via Microsoft Teams
• Interview date: w/c 29 July 2024

• Health & Wellbeing - Health and wellbeing are important to us. We want our people to have time away from work to support their different commitments, needs and interests
• Our occupational health and mental wellbeing support are accompanied by online health assessment tools, Our confidential employee assistance programme is available to all to provide support for any concerns in your work or personal life for ongoing everyday support or free counselling if you need it. We also have a team of Mental Health First Aiders supporting across the organisation
• Our occupational health and mental wellbeing support are accompanied by online health assessment tools, Our confidential employee assistance programme is available to all to provide support for any concerns in your work or personal life for ongoing everyday support or free counselling if you need it
• We also have a team of Mental Health First Aiders supporting across the organisation
• UK-wide savings - Our staff have access to a wide range of discounts, benefits and cashback deals to support you with your financial wellbeing, through our Rewards platform. We offer an online savings and discounts portal covering many widely recognised retailers and brands from electronics, groceries, home and leisure, holidays and more
• Cancer Research UK staff can take advantage of savings through a cycle to work scheme, or an interest free loan to help spread the cost of travel season tickets. Staff also enjoy great benefits in and around our head office in Stratford, London with deals at local shops, bars and restaurants
• Income Protection and Life Assurance - We provide all staff with free insurance policies, paying 50% of your salary if you are unable to work through illness, and up to 4 times your salary for your beneficiaries should the unthinkable happen and you die while in our employment
• Flexible Working - We want our people to have time away from work to support their different commitments, needs and interests. We encourage a flexible working culture, including options such as home-working, reduced or flexi-hours, job shares, job-splits, compressed and core hours
• We offer a high level of flexibility for the vast majority of our office-based roles, meaning that you’ll only be required to work from a specific location for 1 or 2 days a week on average
• Annual Leave - For the majority of our roles we offer 25 days holiday a year plus bank holidays, and an extra day for Christmas Eve. You can choose to use the religious bank holidays flexibly. On top of this, you can choose to buy up to 1 week’s additional holiday each year

The world’s largest independent cancer research charity, Cancer Research UK (CRUK) was founded from a merger between the Cancer Research Campaign and the Cancer Research Fund in 2002. CRC and ICRF had been longstanding pinnacles of the British medical institution, their work dating back to 1902 and 1923 respectively, and the merger signalled a strong step forward for UK medical institutes’ global influence.