Manager of Digital Marketing & Strategy, Live Nation
Spirits
$75-85k
More information about location
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$75-85k
More information about location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- This individual should be a performance-oriented marketer comfortable with owning operationally based digital marketing efforts
- BA/BS degree in Business, Journalism, Communications, Marketing or equivalent
- Minimum 3 years of related digital experience in a marketing, analyst or agency capacity
- Experience developing, planning, launching and analyzing social media campaigns and digital marketing plans for luxury champagne, sparkling, and/ or spirits brands
- Excellent social media/advertising copywriting skills
- Strong project management and prioritization skills with attention to detail
- Understanding of web CMS including Wordpress, Webflow, Squarespace, etc. Knowledge of HTML, CSS helpful but not required
- Familiar with SEO management, keyword research and Google Search Console
- Adept at basic use of design tools including Photoshop/ Illustrator and Canva
- Knowledge of MS Office software & Google Apps
- Ability to track, analyze, and report on digital metrics to guide future efforts
- Hands on experience working with social media management tools, including Sprinklr, Meltwater, Talkwalker, Sprout Social, et al
- Understands digital analytics tools including GA4 (Google Analytics)
- Curiosity and passion for luxury lifestyle goods and experiences
- Some travel required (<25%)
- Availability to work on weekends and holidays, as required
- Relevant experience in Spirits/Beverage with e-commerce experience being a strong plus
- Ability to work in a fast-paced, dynamic team environment
- COVID-19 vaccination series and booster shot are a mandatory requirement for this position
What the job involves
- Roc Nation, a Live Nation joint venture, is seeking a Sr. Specialist, Digital Marketing & Strategy
- The Digital Marketing Manager is responsible for the functional and operational success of Armand de Brignac Champagne’s digital properties and social channels and reports directly to the Director, Digital Marketing & Strategy - Brands
- The incumbent is focused on driving, executing, tracking, reporting and improving our client’s digital activations in collaboration with the client brand team, Roc Nation, media partners and agency vendors
- Working cross-functionally, the incumbent will facilitate omni-channel success that drives long term value for Armand de Brignac Champagne
- Facilitate operational success of the digital marketing strategy to achieve desired KPIs across all channels (including Social, SEO, CRM and Influencer Strategy)
- Own the day-to-day management of digital marketing channels, including social media, web, and CRM
- Proactively map social media calendars, initiatives and events, and develop supporting plans for the brand
- Produce creative, persuasive, and succinct copy designed to drive engagement, supporting campaigns across all digital mediums (i.e. website, e-retail content, organic social media, paid advertising, email, and more)
- Ensure timely publishing of social media content across all platforms using native platforms and preferred tools (i.e. Sprinklr)
- Own brand content management and assist in creating editorial stories and collaborative content opportunities
- Attend regular Armand de Brignac marketing and communications meetings to be included in key brand planning, marketing and communications strategies, and the development of events
- Own and present the monthly recap report of key metrics, KPI’s, findings, and recommendations on areas of improvement
- Coordinate with partners and internal teams (i.e. creative) to ensure online content production fits brand specificities in terms of channels/ platforms (e.g., Social Media, Website, CRM)
- Monitor community and topic conversations around the brand, its competitors and key cultural moments for opportunities to reshare/ inspire original content
- Setup and monitor conversation alerts and proactively recommend and align appropriate actions for the brand team
- Create and sustain routine reports on performance and tentpole moments/ campaigns, summarizing then providing recommendations on performance
- Ongoing website and social media updates and maintenance as required to comply with all legal requirements globally
- Serve as lead point-of-contact for digital agency and vendor relationships
- Establish and sustain day-to-day community management and overall digital brand maintenance
- Live coverage/ content capture of events and activations where the brand is present, sharing to channels in real-time as needed
- The role requires splitting in-office time between Roc Nation and MHUSA HQ
- Comfortable with handling and/or supporting the movement of premium products
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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