Performance Marketing Manager, uberall
VSOP/ESOP available
Local customer experience platform
Open for applications
Local customer experience platform
501-1000 employees
Open for applications
VSOP/ESOP available
501-1000 employees
Company mission
Uberall's mission is to empower businesses to deliver great experiences to local customers.
Role
Who you are
- The ideal candidate will be passionate about performance marketing and possess a strong working knowledge of all key paid media channels including Google Ads, Linkedin, Meta, etc
- Candidates who can quickly understand, analyze, and act on data will thrive in this critical role
- Have 3+ years of experience and success managing PPC campaigns, preferably in B2B SaaS
- Highly proficient in Google Ads, Google Analytics, Bing Ads, Facebook / Instagram Ads, Facebook Business Manager, and YouTube AdsStrong ability to craft compelling ad copy and visuals that resonate with target audiences
- Excellent communication and collaboration skills
- Strong analytical skills and ability to use data to inform decisions
- Experience with A/B testing and experimentation with related tools such as AI
- Working knowledge of SEO/SEM alongside demonstrated ability to maximize paid media budget
What the job involves
- As the Uberall Performance Marketing Manager, you’ll be responsible for executing, analyzing, and optimizing our digital user acquisition strategy to support our pipeline goals and drive new business opportunities across target markets globally
- You will serve as the go-to expert on the global marketing team for performance marketing trends and best practices
- Be responsible and accountable for driving inbound leads and sales opportunities via Paid Search, Paid Social, Display and Video campaigns
- Shape the digital strategy with regard to paid media, and directly execute campaigns on Google, Bing, Facebook, LinkedIn, YouTube, and other emerging platforms
- Monitor trends, investigate irregularities in performance, and troubleshoot ad issues that affect delivery, performance, tracking, and reportingManage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
- Track, report, and analyze the performance of paid media initiatives and campaigns
- Run A/B tests, and analyze results to inform decisions including pivoting on tactics
- Integrate with the rest of the marketing team as well as revenue operations to ensure performance campaigns are aligned with regional strategy, ICP fit, and messaging, and identify areas of synergy to maximize results
Our take
Location-based services are now part of our everyday lives, but there are still gaps in the way location information interacts with accurate data. Uberall solves this problem by connecting companies with local customers through search and discovery, engagement and conversion.
Uberall helps brick-and-mortar companies to provide more accurate information about themselves across the apps that customers use to discover them. The company's impressive roster of customers now includes Hyundai, Pizza Hut and Lufthansa, as well as a raft of small- and medium-sized businesses. The breadth and credibility of Uberall's customer base is testament to the benefits it can bring to businesses.
The company has completed a number of high-profile acquisitions in the past, including that of MomentFeed, towards diversifying and scaling its services. Uberall's investment in platform development has resulted in an expansive series of updates and improvements. This, alongside an important integration with Apple Business Connect, should help solidify its utility for clients and place as a top choice into the future.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 8 rounds)
Jun 2021
$115m
GROWTH EQUITY VC
Sep 2018
$25m
SERIES B
Total funding: $175.6m
Company benefits
- Corporate Shopping Discounts
- Dog Friendly Offices
- Home Office / Remote Work
- Language Courses (German & Business English)
- Flexible Working Hours
- State of the Art Hardware
- Personal Development Budget
- LinkedIn Learning & internal training
- Virtual Stock Option Plan (VSOP) and an Equity Plan (ESOP) for all eligible employees
Company values
- Grow Together - We are free to be ourselves and we treat others with the respect and friendship they deserve. We want to grow together and nothing is ever only someone else’s problem. We are humble and nice and we mean well.
- Demonstrate Passion & Performance - We put our heart and soul into everything we do and we are passionate about the people we do it with. We challenge ourselves and others and aspire to deliver results that leave a long-lasting impression.
- Be Bold & Drive Change - We are bold and determined decision makers who are not afraid of mistakes. We drive for change and take ownership of our actions and decisions.
Company HQ
Brunnenviertel, Berlin, BE
Articles
Leadership
David Federhen
(Board Director)Started out as a Strategy Consultant at Roland Berger, and previously founded Returbo.
Florian Hübner
(CEO)Previously worked as a Consultant at McKinsey, and founded Berlin Tech Meetup.
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