Product Marketing Manager, Canonical
Enterprise open source solutions
Job no longer available
Enterprise open source solutions
1001+ employees
Job no longer available
1001+ employees
Company mission
Canonical's mission is to make open source software available to people everywhere.
Role
Who you are
- A minimum of 5 years in a Product Marketing function focused on enterprise software, SaaS experience preferred
- Knowledge of workflow and process automation, case management and no/low code application development
- Knowledge of enterprise content management / content services would also be ideal
- Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
- Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
- Conversant in go-to-market strategies and methodologies
- Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
- Excellent verbal and written communication skills, strong content marketer
- Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
- Growth mindset - someone who is not afraid to think big and take on risk
What the job involves
- Canonical is looking for a Product Marketing Manager who will be responsible for developing marketing strategy and go to market plans at a global level for a diverse range of products to support our growth strategy. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the Product and engineering teams, content team, Sales Teams, as well as other Marketing functions
- Be responsible for go-to-market planning and execution for a range of products
- Lead on content dissemination planning, campaign development and planning for planning product launches
- You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
- Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
- Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
- Work with the teams to plan event, webinars and support paid and social media promotion
- PR / AR coordination with Comms manager
- Create and publish content (online and print) in line with marketing plans to deliver on campaigns
- Monitoring the competitive landscape to define product positioning that differentiates
Otta's take
Theo Margolius
COO of Otta
Canonical originally started as a company to help distribute Ubuntu (an operating system based on Linux). It is now a leader in delivering open source to the world quickly, securely and cost effectively.
With a community of 200,000, Canonical publishes an operating system which runs from the tiny connected devices up to the world's biggest mainframes, the platform that everybody uses on the public cloud, and the workstation experience of the world's most productive developers. Just some of its partners include Microsoft, HP, Dell, aws, and Intel.
The founder has highlighted that Canonical's biggest challenge has been that demand is bigger than the company’s ability to service it. Originally a not-for-profit, Canonical is now monetising and is planning to go public. It also announced its product Ubuntu has a comprehensive subscription version called Ubuntu Pro, likely to aid monetising efforts.
Insights
Many candidates hear
back within 2 weeks
18% female employees
19% employee growth in 12 months
Company
Funding (1 round)
Aug 2013
$9.8m
EARLY VC
Total funding: $9.8m
Company benefits
- Work from home opportunities
- Health insurance
- Learning and personal professional development budget
- Annual compensation review
- Recognition rewards
- Annual leave
- Generous parental leave
- Priority Pass for travel
Company values
- Truly distributed: Exceptional, self-motivated, organised and passionate people deserve the freedom to live where they want. Our teams travel regularly to meet colleagues and customers.
- Best in class: We rate top for Linux security. We run more hosts, more workloads and more devices than anybody else, because we strive to do everything insightfully, properly, fairly, and openly
- Enterprise focused: The world is moving to Ubuntu – open source that's faster, cheaper and better. Empower engineers, secure precious data, share knowledge and lead the change
Company HQ
Southwark, London
Founders
Mark Shuttleworth
(CEO)Serial entrepreneur. Previously founded Thawte Consulting (sold to VeriSign for $575m)
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