Performance Marketing Manager, Cuvva

• Working with a mobile first product and specifically acquiring users via web to app is a must
• Performance marketing/campaigning, having undertaken digital campaigns for major brands
• Demonstrating examples of profitable paid user acquisition
• Knowledge of ASO
• Running Paid acquisition campaigns, using Social or Search channels - especially UAC and ASA
• A/B and multivariate experiments
• Being part of a team with a can do attitude and a willingness to manage multiple projects
• Exceptional communication skills, both written and verbal
• Have a Balance of creative and analytical thinking

Desirable

• Take ownership of App Store advertising for Cuvva, defining the strategy and looking at ways to improve and optimise our existing activity
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Manage a Multivariate testing programme / product lead growth process. Using customer insight to create a test and learn process that optimises funnel campaigns, leading to better business outcomes
• Own our Social (Tiktok, Snapchat, Facebook and Instagram) and Search (PPC, UAC, ASA) Strategies
• Identify new channels which could drive growth, proving these out through managed tests before rolling successful ones into BAU
• Manage our ASO Strategy looking for ways to improve conversion through both the App Store and Play Store
• Manage Web-App Reporting driving both landing page improvements and through the funnel optimisation
• Work with our Data Science team to further understand performance and implement their models into our campaign activity
• Ensure tracking and performance monitoring is accurate and optimised
• Report on weekly data, trends and reasons for/ solutions to the wider business

• Very flexible WFH set up, we only ask folks to come in a couple of times a month for team strategy days and socials - but of course, you're more than welcome to come in as much as you like!
• A four day work week (Fridays off!)
• Transparent salary model and bands for all roles (without sharing anyones individual salary of course!)
• 20.5 days of holiday a year + public holidays - rising with each year at Cuvva 🌞 (holidays have been prorated based on our 4DWW)
• Quarterly team socials and company events
• Private medical insurance with Bupa
• Professional development budget
• Health, WFH and wellbeing budget 🧘‍♂️
• Enhanced parental leave and pay
• Cycle to work scheme
• Mental Health and Coaching Support - We offer free and confidential access to comprehensive mental healthcare and coaching through Oliva. Giving you the space to talk to a coach or therapist about anything you like
• Hundreds of perks and discounts with Perkbox

Total funding: $23.5m

Before companies like Cuvva, the most recent consumer-facing innovation in insurance was through aggregators such as Moneysupermarket. However, the experience of using these is not great. The industry is known for low levels of customer support, confusing policies and needing to create a new account every time you want a quote.