Senior Marketing Manager, Percent
$110-126.5k
Salary applicable to US applicants only, for roles based in London, the salary is £70,000-£80,500. + Share options for all
API-first giving & purpose platform
Be an early applicant
API-first giving & purpose platform
21-100 employees
Be an early applicant
$110-126.5k
Salary applicable to US applicants only, for roles based in London, the salary is £70,000-£80,500. + Share options for all
21-100 employees
Company mission
To harness technology and power purpose for every organisation worldwide.
Role
Who you are
- To support our mission, we're looking for a seasoned Marketing Manager to join our team of high achievers
- 5+ years of experience in marketing and proven experience in driving growth and shaping marketing strategies that scale
- Native English speaker with excellent writing skills and a strong command of grammar
- Proven track record in developing and executing omni-channel marketing strategies in an early-stage environment or Series A startup
- Strong content creation skills, with experience in collateral development and thought leadership
- Proficient in SEO, Google Analytics, CRM, marketing automation platforms and web optimisation tools
- Experience in setting up and managing HubSpot systems, including CRM, marketing automation, and sales tools
- Ability to thrive in a fast-paced, dynamic environment where playbooks aren’t written yet
- Customer-centric mindset with a passion for improving customer experiences
- Excellent interpersonal, communication, and project management skills
- High agency
Desirable
- A profound desire to make a positive impact on the world and contribute to a better future
- Experience in event management, including webinars and in-person events
What the job involves
- In this pivotal role, you'll craft and execute innovative marketing strategies that position us as a market leader in both the B2B and nonprofit sectors
- Your success will be instrumental in driving Percent's growth
- You will interface globally with our CEO, VP Social Impact, and VP GTM & Partnerships
- Take ownership of the omni-channel marketing strategy, focusing on both B2B and nonprofit markets
- Lead content strategy and creation, including email campaigns, organic social media, and content marketing initiatives that resonate with our target audiences, including nonprofits and business clients
- Ensure consistency in our messaging across all platforms
- Leverage your experience to design and implement marketing playbooks that drive user engagement and brand growth
- Spearhead our PR efforts to position Percent as a leading voice in the nonprofit and business sectors
- Manage and optimise our web presence through SEO, Google Analytics, and other web tools to drive traffic and engagement
- Collaborate with the tech and data teams to optimise our marketing tools and data-driven decision-making processes
- Set up and manage HubSpot systems, including CRM, marketing automation, and sales tools to streamline processes and enhance team productivity
- Continuously analyse marketing performance and adjust strategies to maximise ROI
- After 6 months, success will look like:
- At this point, you are seen as a trusted leader and go-to resource for marketing strategy within Percent
- Omni-channel Strategy Fully Operational:
- The omni-channel marketing strategy is fully operational, with consistent execution across all channels
- Significant improvements in key marketing metrics (e.g., lead generation, conversion rates, customer acquisition cost) are observed
- Optimised Tech & Data Infrastructure:
- Marketing tech stack and data infrastructure are fully optimised, enabling real-time tracking and reporting of campaign performance
- Data-driven decisions lead to continuous improvements in marketing effectiveness and ROI
- Reports to: VP GTM & Partnerships
Application process
- Initial Interview
- Hiring Manager Interview
- Culture_add Interview
- Founder Interview
Our take
Following major catalysts such as Covid-19, the Climate Crisis & Ukraine, it is becoming more apparent that aligning brands with purpose is more important than ever. However, the process for businesses to build purpose, donations & doing good into their products is archaic, manual, and inefficient.
Percent’s API-first platform allows companies to quickly and easily build giving and purpose into what they do. Percent achieves this by building cutting-edge technology that takes away the complexities of giving to 8.6m nonprofits in over 185 countries.
Use-cases vary from allowing customers to give at the end of documentaries on their favourite streaming sites, supporting in-kind donations of software products, all the way powering giving on some of the world’s biggest social media platforms.
Percent’s mission is to power purpose in every company worldwide and to achieve this, Percent closed a large Series A with General Catalyst at the beginning of 2022. It has offices in the UK, US & Australia and is focused on hiring talent moving forwards.
Freddie
Company Specialist
Insights
Company
Funding (2 rounds)
Jan 2022
$39.5m
SERIES A
Jul 2021
$5m
EARLY VC
Total funding: $44.5m
Company benefits
- Unlimited mental health days
- Automatic enrolment into pension
- 25 days paid leave, plus bank holidays & Birthday leave
- £250 work from home allowance
- Weekly lunch and unlimited snacks (if in office)
- Percent Library: Any book on the company, read the book and provide a review and recommendation to get a new one
- Learning Budget £1,000
- Unlimited sick days
- A cycle scheme
- Volunteering days off 🇬🇧
Company values
- 🌍 PURPOSE OVER PROFIT We consider our actions as individuals and a collective and make decisions to maximise the positive impact to people. This means we act ethically and not at the expense of people
- 🍋 LEMON TWIST Celebrate the ideas that come from thinking differently
- ❤️ CANDID & KIND Ideas meritocracy discovered by direct honesty, but with no rudeness or disrespect... life’s too short
- 😼 PLAYFUL We know how to work hard and we know how to play even harder. Percenauts are into so many different hobbies we could form our own version of the Olympics
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Henry Ludlam
(Founder)Founder of TeamFirst and S&C Productions LTD. Previous experience providing founder advice and mentorship through Wayra.
Diversity & Inclusion at Percent
Henry Ludlam (CEO)
- As the CEO of Percent, I am proud to share our mission of harnessing technology to power purpose in every organisation worldwide. A crucial aspect of our success is our unwavering commitment to cultivating a diverse, inclusive, and equitable work environment that enables our team to thrive
- We take pride in our diverse and growing team of 117+ members, representing 16+ nationalities across 5 continents 🌍! Our continued expansion provides us with opportunities to embrace and celebrate different backgrounds, perspectives, and experiences, essential to our success. We actively seek and welcome applicants from all walks of life, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
- Our policies, such as parental leave are designed to help our people balance work and family life, allowing them to prosper in their careers 🪁
- To foster our team's continuous growth, we've allocated a budget for Learning & Development, enabling team members to attend conferences, up-skill, and expand their knowledge with company-sponsored resources 📚
- At Percent, we dream big about the positive impact we can create and work relentlessly to deliver donations to purpose-driven organisations globally. We understand the intensity of our mission and prioritise our team's well-being by encouraging mental health breaks without salary deductions ❤️
- To support diverse work preferences, we offer flexible work arrangements, including remote work and a dedicated office space for our London-based employees. Together, we foster a candid & kind workplace where all voices matter, fueling collective growth and global impact
- A team that well represents the world that we are trying support is a wiser, more knowledgable and stronger one. We’re excited for you to bring your experience, yourself & special [lemon twist](https://poweredbypercent.com/about/) to Percent to propel us forward in striving to create a better world for us all.
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