Product Marketing Manager, MiQ Digital
$125-135k
+ Bonus and performance incentives
Programmatic advertising agency
Be an early applicant
Programmatic advertising agency
1001+ employees
Be an early applicant
$125-135k
+ Bonus and performance incentives
1001+ employees
Company mission
To produce the best programmatic media results, underpinned by the sharpest data insights and delivered by the smartest people.
Role
Who you are
- The ideal candidate will bring functional product marketing and sales enablement experience, an understanding of the programmatic advertising landscape, and storytelling skills to help ensure MiQ’s differentiated narrative is resonating with clients and prospects
- 3-5+ years of professional experience including 2+ years of product marketing experience in the software, programmatic advertising, or adtech industry is required
- Connected TV and/or Commerce Media experience is preferred
- Clear, confident and persuasive communicator in both written and verbal forms
- Expert experience with Google Slides, PowerPoint, or other presentation software
- Strong project management skills to manage multiple deliverables at a time while managing expectations of key stakeholders and meeting deadlines
- Creative thinker who can relate industry challenges to MiQ solutions and clearly explain complex concepts in simplified, written and visual formats
- Detail oriented, highly organized, and hands-on with tasks to meet deadlines and solve any challenges that may arise
- Experience working within Seismic, Salesforce, Hubspot, or other martech platforms is a plus
- A can-do attitude to provide energy, drive, and enthusiasm – aligned with MiQ’s values
- A desire to grow your career as the company continues to scale
What the job involves
- We are looking for a strong product marketer with a track record of bringing programmatic advertising products to market to join our growing US Product Marketing team
- Reporting to the Sr. Director, US Product Marketing, the US Product Marketing Manager is responsible for executing go-to-market strategies that enhance the understanding and comprehension of MiQ products and solutions
- This position will support product launch strategies, produce sales enablement collateral, and execute programs that help US commercial teams win new business and drive revenue growth
- The US Product Marketing Manager is a dynamic role, helping to support and enable the rapidly growing US business, and will work in collaboration with the Global Product Marketing team to ensure US-relevant messaging
- Create and maintain product sales materials, customer communications, and other collateral (including sales slides, one sheets, email outreach templates, FAQs, and more)
- Execute go-to-market strategies for omnichannel programmatic advertising products and vertical solutions, highlighting MiQ’s unique differentiators
- Coordinate with key cross-functional stakeholders across Product, Sales, Marketing, Sales Strategy, Operations, and other teams, working within the established go-to-market process
- Plan and manage highly effective commercial training and enablement programs
- Coordinate and deliver internal communications to reinforce enablement programs
- Project manage the end-to-end collateral production process with the Global Design team, ensuring deliverables are executed with high quality and on time
- Gather field intelligence from US commercial teams, and stay up to date on industry trends and the competitive landscape
- Manage and maintain internal enablement resources and administration of the Sales Portal
- Track and analyze product marketing metrics to measure success
- Maintain clear communication and expectation setting with all stakeholders, flexing communication style to persuade and influence positive outcomes
Our take
MiQ is a global leader in programmatic media, partnering with brands and agencies to connect data and insights for high-performance marketing campaigns. Serving clients like American Express, Avis, Lenovo, and Microsoft.
MiQ boasts it's strengths in targeting minority demographics through its innovative use of data and technology. Amid rapid shifts in consumer behaviour, MiQ's expertise in audience targeting is increasingly valued.
The company has expanded into markets including China and India and focuses on strategic partnerships and product enhancements, such as a programmatic package for online advertising in a post-third-party cookie environment.
Kirsty
Company Specialist
Insights
Company
Company benefits
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Company values
- Passion
- Determination
- Unity
- Agility
- Courage
Company HQ
NoMad, New York, NY
Articles
Leadership
Gurman Hundal
(Co-founder & Executive Chairman)Former Head of AnyMedia Network at Associated Northcliffe Digital.
Lee Puri
(Co-founder)Experience as Business Development Director at Unanimis and Commercial Director at AdLINK Internet Media.
Salary benchmarks
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