Vice President of Revenue Marketing, Pendo
$210-262.5k
3+ days a week in office
Digital adoption and product experience solutions
Be an early applicant
Digital adoption and product experience solutions
501-1000 employees
Be an early applicant
$210-262.5k
3+ days a week in office
501-1000 employees
Company mission
To elevate the world's experiences with software.
Role
Who you are
- The successful candidate will be highly results-driven and deeply collaborative with their counterparts throughout the go-to-market organization
- Experience in high-growth B2B SaaS environments is essential, as is a proven ability to drive pipeline
- 10+ years experience driving revenue impact through marketing
- 5+ years experience leading and managing a team (5+) direct reports
- A successful track record with high-growth B2B SaaS companies
- Experience with marketing automation, CRM, AI and BI tools (specific experience with Marketo, Salesforce and Looker a plus)
- Exceptional creativity, leadership and strategic thinking skills
- Extremely results-oriented and collaborative
- Strong analytical and problem solving skills and attention to detail
- Thrives in metrics and data-driven environments
What the job involves
- The VP of Revenue Marketing is a key member of Pendo’s executive team
- The leader is responsible for partnering with the product, sales and sales development teams to create and capture demand, then convert it into pipeline across buyer segment, geography and product line
- This executive is responsible for defining and executing an integrated marketing strategy to support Pendo’s ambitious growth goals
- They’ll lead the teams responsible for digital-, field-, lifecycle- and customer marketing, demand gen and product-led growth
- They’ll also serve as the primary point of contact for finance and marketing operations
- The role reports to Pendo’s CMO, and has ample exposure to the company’s C-suite and board of directors
- Plan and execute pipeline generation and deal acceleration programs in support of quarterly revenue targets
- It is common for this role to be responsible for at least one of Pendo’s organization-wide annual initiatives as well as periodic presentations to the Board
- Spearhead budgeting, attribution, reporting and performance/ROI analysis
- Develop inbound/outbound lead generation strategy for digital and offline channels including: SEM/PPC, social, display/retargeting, field events, and webinars, as well as experimenting with new channels
- Formulate forecasts and create the marketing plan including methods for market penetration, customer acquisition, customer retention and expansion
- Guide our marketing tech stack, with an emphasis on leveraging AI tools to improve efficiency and performance
- Enhance and manage the lead management process to improve efficiency and data fidelity
- Align with the product team to co-manage our PLG motion
- Partner closely with VP of revenue operations, worldwide sales leadership and finance in support of budget targets and growth objectives
Our take
Developing a new software application is a complex process, often fraught with challenges such as bugs and user dissatisfaction, Without a standardized system for feedback, developers may struggle to identify and address issues effectively, relying solely on dissatisfied emails from customers.
Pendo offers a digital platform designed to analyze user experiences, gather bug reports, and engage with consumers to ensure customer retention. With a suite of tools including product journey analytics, surveys, and user feedback, Pendo empowers developers to enhance software usability and resolve issues efficiently.
Amidst a competitive software landscape, Pendo has demonstrated significant growth in 2022, boasting a 40% increase in customers paying over $100,000 annually and securing 17 new Fortune 500 clients. Despite navigating global economic uncertainty with a renewed focus on fiscal efficiency, Pendo remains steadfast in its goal of achieving an IPO in 2024.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2021
$110m
GROWTH EQUITY VC
Jul 2021
$150m
SERIES F
Total funding: $468.3m
Company benefits
- Happier workdays: Add a little fun to your work day with Pendo board game night, team karaoke, ping pong, weekly catered lunch, or a local brew on our rooftop deck
- Health and wellness benefits: Generous health and wellness plans designed to meet the needs of you and your family, including medical, dental, vision, and mental health benefits
- Paid parental leave: Up to 16 weeks of paid parental leave, and a flexible schedule upon your return to help you make the most of those special moments
- Learning and development: In-house management development classes, guest speaker lunch and learns, and select conferences help keep talent sharp
- Flexible work hours and PTO: Enjoy the benefits of a flexible time off policy, flexible work hours, and paid parental leave
- Global offices: Work across the globe in the cities that we love: Raleigh, San Francisco, New York, Herzliya, Tokyo, Sydney, London, and Sheffield
Company values
- Respect our lives outside of work: We bring our whole selves to work and celebrate what makes each other unique
- Be direct and transparent: As individuals we are timely, candid, and respectful in providing feedback—even when it’s hard to do so
- Maniacal focus on the customer: If there’s an opportunity to improve the customer experience, we do it
- Bias to act: We take initiative to get things done, collaborate, and go above and beyond the call of duty
- Show me the data: No matter what the decision, data should be the primary input for decision making
- Act like owners:We use good judgement in our actions and decisions, and implicitly have the trust from our colleagues to be able to do so
- Win together: We succeed together and challenge each other to grow. We collaborate and support one another as a team
Company HQ
Downtown, Raleigh, NC
Articles
Leadership
Todd Olson
(CEO)Todd studied at Carnegie Mellon before spending 7 years as an MBNA Developer and co-founding Cerebellum. After 5 years, they served as VP of Product Development at TogetherSoft and worked at Borland and 6th Sense Software. They left their role of 4 years at Rally Software Development to found Pendo.io in January 2014.
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