Senior Brand Partnerships Manager, Electronic Arts
FC Franchise Marketing (12 month Temporary Full-Time)
CA$126-176.3k
More information about location
Video game company
Job no longer available
Video game company
1001+ employees
Job no longer available
CA$126-176.3k
More information about location
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement
- Adaptability: Embrace change and help others adjust. Modify approach according to context; want to become comfortable in a new environment or role
- Dependability: Take personal responsibility for the quality and timeliness of work and achieve results with little oversight, managing up whenever needed
- Results Focus & Initiative: Focus on results and desired outcomes and how best to achieve them. Always be proactive!
- Attention to Detail: Diligently attend to details & pursue quality in completing tasks
- Language: Excellent English verbal & written skills
- Passion: For Sport, Culture and Lifestyle
- 6+ years product marketing or brand marketing experience
- Experience driving collaboration across Product, Commercial, and Marketing teams
- Experience in marketing to multiple consumer demographics, especially with football fans, is valued. Preference for working in a large football market
- Experience partnering with a product development team to make insight informed decisions that satisfy prioritized consumer motivations
- Bachelor's degree in marketing or business or related field, or equivalent training and professional experience
- English is the required language of work
- Have an interest in football (soccer) and EA SPORTS FC
What the job involves
- Join us as a Brand Partnerships Senior Manager, on the EA SPORTS FC Franchise Marketing team
- The Brand Partnerships team within the Franchise Marketing team partners with the Studio, Strategy, and Commercial teams to:
- Develop Brand Partnerships activations both in-game and through marketing campaigns globally
- Operate as a touchpoint, ensuring all teams are driving together towards a singular long-term vision
- Manage our Brand partners and any contractors, and freelancers (internal or external), including daily communications, briefing, and activity tracking
- You will lead a roster of brand partners that are endemic across the FC franchise, with a primary focus on how they are integrated into both the FC Premium game and the subsequent marketing
- You will focus not only the initial strategic understanding and identifying relevant opportunities, but also how those ideas develop and are then performed in the marketing
- You will work with teams to develop these experiences across several teams to ensure we meet the goals
- You will also lead a team that manages approvals with Brand Partners on any in-game brand partnership activations and manages internal business operations/administrative responsibilities related to in-game brand partner activations, including approvals with legal, finance, and business affairs
- Work with our teams to provide reporting and post mortem analyses on in-game brand partner activations
- Manage Brand Partnerships tracker with status updates and communication of risks/opportunities to the team
- You will be part of the central team (who are based in Vancouver, Canada), but you will also partner with our global teams in the rest of Europe and North America, including teams such as Development, Media, Creative, Strategy, Franchise Strategy and Athlete Marketing
Our take
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Steph
Company Specialist
Insights
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company values
- Creativity: Striving to bring imagination, orginal ideals, and excitement to everything we do
- Pioneering: Acting with the curiosity and courage that it takes to experiment, innovate, and lead
- Passion: We are at our best when we pursue what we love, and have fun doing it
- Determination: Bringing focus, drive, and conviction to our actions. Thriving on the journey, and being mortivated to achieve excellence
- Learning: Listening, having humility, being open to new ways of thinking, and looking with a lens of inclusion. Challenging ourselves to grow and change as a company
- Teamwork: Committed to each other, and to the accountability and integrity tit takes to be a successful diverse team
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
Salary benchmarks
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Diversity, Equity & Inclusion at Electronic Arts
- Our intentional efforts to embed principles of diversity, equity and inclusion in our people practices have generated results across our teams.
- We have made progress in company-wide representation of women and underrepresented minorities.
- We have achieved a 46 percentage point increase in underrepresented talent in executive roles (VP+) over the last two fiscal years.
- We have hired underrepresented talent above our representation rates for the fourth consecutive year.
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