• At least 5 years of work experience
• At least 2 years of experience in product management, ideally within the advertising technology space
• Proven track record of successfully launching and managing audience targeting products
• Deep understanding of programmatic advertising, data segments, and audience buying strategies
• Strong analytical skills with experience in user research, data analysis, and product metrics
• Excellent communication and collaboration skills, with the ability to effectively influence stakeholders across departments
• Passion for innovation and a desire to push the boundaries of audience targeting technology

Desirable

• AdTheorent is seeking a passionate and analytical Audience Product Manager to join our growing team
• In this role, you will play a pivotal role in defining and driving the product roadmap for our audience activation and analytics solutions, ensuring they deliver exceptional value to our advertisers
• Own the product vision for audience targeting solutions, identifying market needs, user pain points, and opportunities for innovation
• Conduct in-depth user research to understand advertiser challenges and translate them into actionable product requirements
• Collaborate with engineering, data science, partnerships and sales teams to develop and launch new audience targeting features and functionalities
• Work closely with marketing to create compelling messaging and go-to-market strategies for audience products
• Analyze product performance data and user feedback to identify areas for improvement and iterate on existing features
• Stay abreast of industry trends in audience targeting, data privacy regulations, and programmatic advertising
• Develop and maintain strong relationships with key partners in the ad tech ecosystem