Product Manager, Conde Nast
Customer Data Platform
$101-130k
Office located in 1 World Trade Center
Global media company
Open for applications
Global media company
1001+ employees
Open for applications
$101-130k
Office located in 1 World Trade Center
1001+ employees
Company mission
To inform in new and compelling ways, creating beautiful, visually arresting moments that offer new perspectives, and new forms of self-expression.
Role
Who you are
- In addition to ROI-driven digital marketing acumen, the ideal candidate needs to have an understanding of customer facing businesses and to be data fluent
- You are a thought leader, passionate about technology who can dive into the details, creative in coming up with new solutions and able to execute on delivering uniquely challenging projects
- Experience leading projects across large matrix organizations, ideally in the implementation of ActionIQ Customer Data Platform
- Minimum 5 years experience in data driven CRM teams, digital marketing or CRM analytics
- Cultivate a continuous learning environment within the team and analytics community through persistent development of new skills and sharing of knowledge through mentorships and contributions to the open source community
- Not afraid to take a deep dive into metrics and data whether it’s to diagnose a problem, evaluate a solution or propose a new KPI. You have experience using analytics tools and querying data tables with basic SQL
- Experience with project management software like Jira or Confluence
- You have a good understanding of CDPs and related technologies, such as data management platforms, data lakes, and marketing automation tools
- Organized, collaborative, and structured approach to managing project ambiguity, complexity, and interdependencies across global systems/teams
- Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a fast paced, unstructured environment
- Ability to collaborate with business unit leadership as well as individual members of the team with strong empathy, and ability to creatively problem solve
- Can manage multiple stakeholders and have clear understanding of converting data to business value
- Excellent communication and project management skills, have the ability to manage timelines across multiple teams and more importantly, always manage expectations. You are highly analytical and able to demonstrate past examples where you have utilized customer insight to inform strategy changes
- Experience in a digital subscriptions-led business and/or in publishing would be a plus
What the job involves
- Condé Nast Data Products Team is seeking an experienced Customer Data Platform Product Manager to lead the development of our customer data platform that supports consumer revenue teams in the US
- The role owns the running of the customer data platform and will partner and collaborate with Consumer Revenue Teams in the US. The person will also train various teams on platform utilization and manage best practice communication and guidelines
- This is an important role in Condé Nast’s data products team and will support the data capabilities across the company’s business groups, with a focus on enabling its customer centric approach and multi channel campaign orchestration
- Our focus is to jump start our data-driven activities in both digital marketing and eCommerce, leveraging on our wide customer data points, to ensure our interactions with customers through our marketing channels are consistent and personalized
- Own ActionIQ customer data platform development for US brands, be an evangelist for its value proposition, promote new features, communicate to internal stakeholders
- Own segment QA for any new data sets or use cases for marketing campaigns
- Train marketing teams to use the platform and be first point of contact for platform usage questions
- Serve as a liaison between the Consumer Marketing and Data Engineering to ensure that all requirements are documented, understood and delivered
- Create and communicate platform implementation documentation and customer data best practice guides and distribute to US marketing teams; partner with US Consumer Marketing team on overall best practice and customer journey strategy
- Contribute to the creation of a robust segmentation and testing strategy aimed at personalizing the consumer experience (consumer teams will own the customer journey strategy and segmentation criteria)
- Ensure testing and optimization plans are in place to drive demonstrable impact on revenue performance goals
- Work with Business Intelligence, Data Engineering, Data Science and other cross functional teams to define requirements for data and analytics solutions
- Ensure that business goals are met and allow us to reveal powerful usage insights and drive strategic decision-making for customers and the industry
- Understand consumer privacy regulations like CCPA and work with legal, engineering and marketing teams to ensure that consent and permissions are updated in the platform when needed
- Build a relationship with CDP provider/ActionIQ ensuring constant learning and best practices are available for sharing with US teams
Our take
Condé Nast is a global media company responsible for producing print, digital, video and social brands. These include Vogue, GQ, The New Yorker, Vanity Fair, and Architectural Digest. The company now operates in over 32 markets and has ventured out with entertainment and education divisions.
With the decline in printed media, Condé Nast has held its market-leading position by recognising that it is no longer just a ‘magazine company’. Millions more consumers interact with its digital and social content over those who read the magazines. Not only does it now prioritise its digital content but to account for the collapse of print advertising, Condé Nast moved titles behind online paywalls.
Targeting future growth, Condé Nast in 2022 appointed a strategy and corporate development role to seek out new opportunities, and has placed great efforts into building its entertainment division. Recently, the company has had to lay off a number of its staff and undergo some restructuring, but it is doubtful this will have a major effect on its operations.
Kirsty
Company Specialist
Insights
Company
Company benefits
- Domestic Partner Benefit Extensions
- Free Mental Health Services
- Assistance in Refinancing Student Loans
- Long-term Remote Work Pilot
- Extended Bereavement leave
- Extended Parental Leave
- Added Adoption Financial Support
Company values
- Creativity
- Passion
- Innovation
- Empowerment
- Collaboration
- Integrity
Company HQ
World Trade Center, New York, NY
Articles
Leadership
Roger Lynch
(CEO, not founder)Previously served as President and CEO for Pandora, CEO for Sling TV, EVP of Advanced Technologies for DISH Network and EchoStar Corporation, and Chairman and CEO for Video Networks International LTD.
Salary benchmarks
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Diversity & Inclusion at Conde Nast
- Diversity Data Collection - As we assess our diversity and inclusion policies and processes to determine where we need to focus our efforts, we have asked U.S. employees to update and provide diversity data about themselves voluntarily. We plan to use this data to strengthen our recruitment, progression and retention efforts around the globe
- Employee Resource Groups (ERGs) - Employee Resource Groups play an important part in building an inclusive culture that celebrates our employees diversity. Currently, there are five ERGs in the U.S.: The Women’s Network, Pride (LGBTQ+), ACN (Asian American), Conexión (Hispanic/LatinX) and NOIR (Black)
- Inclusion Training - Mandatory inclusion training program was launched in 2020 in the U.S. and has now been delivered to all of our markets around the globe
- 2020 Global D&I Report - Our inaugural D&I Report was released last year to best capture our efforts through the first part of 2020. It will be updated with our entire year’s D&I achievements and will include many insights from our global markets
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