EMEA Associate Paid Media Manager, Tinder
Swipe-based dating app
Job no longer available
Swipe-based dating app
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- We are looking for an experienced media professional, with a proven track record of delivering effective cross-channel media plans, to assist in the planning, delivery, optimisation and reporting of our paid campaigns in EMEA
- The ideal candidate will bring energy, enthusiasm, and a willingness to learn each day at work
- We are looking for someone who is hungry to grow and develop into a valuable member of our EMEA team
- At least 3+ years of experience in a paid media specific function, either agency-side or brand-side
- Detailed knowledge of holistic paid media landscape and implications for brands. Experience in a cross regional role is a bonus but not essential
- Experience crafting paid media strategies based on category specific consumer journeys and nuances
- Comfortable planning, optimising and reporting across brand and performance objectives
- Experience with at least 1 Ad Manager / DSPs
- Basic understanding of mobile identity & attribution. Detailed experience/knowledge is not required but is a bonus
- Basic understanding of Econometrics / MMM and how to use the outputs of this analysis to improve paid media planning
- Good understanding of paid media’s role in the wider marketing ecosystem, and comfortable discussing this with wider marketing teams
- Strong analytical skills - able to analyse data, find the key insights, and then present these in an accessible way
- Outstanding presentation and communication skills. Comfortable presenting to internal/external stakeholders and able to share paid media specific information/learnings in a way that is accessible to non-specialists
- Comfortable with Microsoft Office and/or Google Suite. Experience with Tableau / Mode is a plus
- Fluency in English - other European language skills are a plus
- University Degree in Business Administration, Marketing or related subject desired
What the job involves
- Tinder is looking for an EMEA Paid Media Manager to join our growing team
- This will cover both brand and performance objectives
- Report into the EMEA Senior Paid Media Manager, but also work very closely with the global media and country marketing teams. Ensuring strong collaboration with each country’s marketing team will be critical for success in this role
- We are not expecting the successful candidate to be perfect from day 1 but we are looking for an attitude and approach from them that aligns with our culture here at Tinder
- Contribute to setting a clear vision for paid media in EMEA and be responsible for delivering this vision along with the EMEA Senior Paid Media Manager
- This role is based in Dublin, Ireland and will work alongside the EMEA Senior Paid Media Manager and country specific marketing teams, with a focus into the UK, Germany, France and Spain
- Work closely with our inhouse teams, and our agency partners, to allocate budget optimally across campaigns, channels and objectives
- Contribute to optimising our ways of working & processes with internal and external teams
- Contribute to the constant evaluation & optimisation of this budget allocation to ensure we are spending as effectively as possible
- Advise internal marketing & external creative teams on best practice per media channel during the campaign iteration phase
- Craft media plans, across brand & user acquisition objectives, that will deliver positive shifts in brand perception & contribute to user growth across EMEA
- Apply deep knowledge of Martech + MMP ecosystem/integrations to drive efficiency and scale across the organization
- Build measurement frameworks across short, mid & long term KPIs for our media plans
- Regularly report on campaign performance and make optimisation decisions as a result of these reports, in the short and long term
- Have the opportunity to grow and develop, taking ownership of your work
- Be exposed to wider parts of marketing and other business functions
- Be close to the impact of paid media and be involved in the conversations about how your planning is contributing to the wider organisation’s strategy/objectives
- Provide analysis and insights to support campaign recap decks + performance share-outs for senior level executives. Be involved in presenting these in key stakeholder meetings such as the EMEA Monthly Marketing meeting and Global Monthly Marketing Overview (MMO)
- Champion the role of paid media as part of the wider marketing strategy, highlighting its importance to achieving our wider marketing objectives in key stakeholder meetings such as the EMEA Monthly Marketing meeting and Global Monthly Marketing Overview (MMO)
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
42% female employees
-8% employee growth in 12 months
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company values
- We prioritize member safety: At Tinder, our top priority is to build an authentic, equitable, and respectful community
- We strive to build a workplace that reflects the rich diversity of our members: The best thing about Tinder is that it caters to lots of differnt people and many different types of interactions
- We encourage authenticity to nurture a trustworthy, collaborative environment: We're honest and open in all we do. Our humanity inspires us to be real with one another and to stay true to who we are, so we can feel confident interacting and collaborating with others
- We never stand still. We're inspired to build for what's next: We must constantly innovate, experiment, and learn. We strive to set a higher standard for our products, our teams, and ourselves. We eagerly seek, accept, and give feedback with cando and kindness so we can continue to grow personally and professionally
- We champion and rally behind big ideas: We empower people to think and act differently, and to be unafraid to have a strong point of view. We’re willing to risk being wrong so that we can figure out what’s right. If we aren’t creating things that make us a little bit uncomfortable, then we likely won’t make a dent in the universe
Company HQ
Sunset Strip, West Hollywood, CA
Articles
Founders
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
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